How to Protect Your Website’s Popularity and Traffic in the AI Age

protect website popularity and traffic in AI AGELearn tips and secrets to protect your website’s popularity and traffic so you thrive in the AI age and aren’t hurt by Chat-GPT etc…

If you have an online business of any kind, you will want to proactively do everything you can to protect your website’s popularity and traffic.

So, in this AI-driven world, where info is a click or a voice command away, how do you keep your site from getting lost in the shuffle?

After all, Chat-gpt and AI can create a range of issues.

For example…

  • AI like GPT can generate vast amounts of text in minutes. This can flood the internet with similar content, making it hard for your blog or website to stand out. It’s like trying to be heard in a room full of people who are all talking at the same time.
  • With AI, anyone can generate a lot of content quickly, which means more people can start blogs or websites. This can make it harder for your site to get noticed, like trying to be the star player when everyone on the team is really good.

Well, don’t worry, I’ve got your back. I’m going to share some research based strategies to make sure your website stays popular and profitable.

I’m writing this article because I am a bestselling author and entrepreneur with about 2 million books and courses sold globally.

Plus I created a program to help entrepreneurs to make money online.

It’s called Make Profitable Courses Without The Overwhelm.

I love sharing insights and strategies to empower entrepreneurs and businesses to be more successful. (I even offer private business consulting!)

In this blog, we’ll go through some easy-to-understand strategies that can help you create a popular, high traffic website in the AI Age.

Plus I share 6 reasons why blogs and websites are still important in this age of AI.

In case you’re worried that AI is going to obliterate your blog or website and render it obsolete, let’s start with some reassuring reasons why you’re safe from that happening.

6 Reasons Why Blogs and Websites Are Still Important In the AI Age

While AI technologies have certainly transformed (and will continue to reshape) many aspects of content creation, they are generally seen as tools that can complement human creativity, rather than replace it entirely.

Here’s why blogs and websites are still important in the age of AI:

1. The Human Touch:

People love blogs and websites because they’re like a window into someone else’s world. They give people a chance to hear unique voices, see different perspectives, and connect with personal experiences. Even though AI is smart, it can’t truly copy this human touch. It’s a bit like having a chat with your best friend versus a robot. Your friend’s gonna win every time.

2. Trust in the Experts

Lots of blogs and websites are run by real experts in different fields – who can give people trustworthy, high-quality content. AI, on the other hand, can only give you information based on what it’s been taught. It can’t come up with new ideas or analyze ideas like a human expert can. Plus, often AI gives incorrect information, so it’s not as smart as it seems.

3. Your Ideas, Your Way

When you create a blog or a website, it’s your world. You’re in charge. You can share your ideas, get creative, and do things exactly the way you want. AI tools can help you in this process, but they can’t make the decisions or put in the personal input that you can.

4. More than Just Words

Websites aren’t just about delivering content. They offer all sorts of features like online shopping, social interaction, multimedia, and loads more. Sure, AI can enhance these features, but it’s not going to replace the need for websites.

So, while AI is definitely going to shape how content is created and delivered, blogs and websites aren’t going anywhere anytime soon!

10 Tips to Protect Your Website’s Popularity and Traffic In The AI Age

Here are some top tips to protect your website’s traffic and popularity during this newly developing age of AI.

1. The Quest for Quality Content (Hint: It’s Still King!)

Quality content is like your website’s magnetic superpower. It draws in visitors, keeps them engaged, and makes them come back for more. When your content is top-notch, unique, and valuable, your audience won’t just like it—they’ll love it.

A study from the Content Marketing Institute revealed that 78% of consumers prefer getting to know a company via articles rather than ads. So, it’s clear that content is a big deal!

But how can you ensure quality content?

It’s all about giving your audience something an AI can’t: a human touch. Share your personal insights or expert knowledge, make your writing relatable and engaging, and boom! You’ve got a winner.

2. Keep Up the Updates

Imagine visiting a store where the stock never changes. You’d be bored out of your mind, right? It’s the same with your website. Regularly updating your site with fresh, relevant content gives your audience a reason to keep coming back.

Plus, Google loves new content.

According to a HubSpot report, companies that blogged 16+ times per month got 3.5 times more traffic than companies that blogged 0-4 times per month. So, keep those updates coming!

3. Become Friends with AI

AI may seem like competition, but it’s also a fantastic tool. How about using AI for SEO, personalization, or content recommendations?

There are helpful AI tools like MarketMuse for content planning and SEO, and Onespot for content personalization. They can make your site more engaging and boost your traffic. Use AI, don’t fear it!

4. Know Your Audience (They’re Your Best Friends!)

To keep your audience coming back, you need to know what makes them tick. What do they like? What don’t they like? Which page on your site is their favorite?

Tools like Google Analytics can help you get to know your audience better.

Cater your content and website design to their preferences, and they’ll love you for it.

5. SEO is Your Secret Weapon

You’ve probably heard this a million times, but here’s one more for good measure: SEO is crucial. Make sure your website is optimized for search engines.

This means using the right keywords, meta tags, and making your site mobile-friendly.

According to BrightEdge, over half of all web traffic comes from organic search, so don’t miss out on this! I share 44 free SEO tools here.

6. Engage, Engage, Engage

Your audience is not just a bunch of silent observers.

They want to interact, engage, and be part of a community.

Encourage your audience to share your content, comment if you have a comment area, sign up for free lead magnets, schedule a free 15 minute consult, or email you any questions.

Interesting Fact: A study from Backlinko found that content with at least one image significantly outperformed content without any images in terms of Facebook shares. So, get visual, get interactive, and watch your community grow.

7. Diversify Your Content (Variety is the Spice of Life!)

Do you enjoy eating the same meal every day? Probably not. It’s the same with content.

Diversify your content formats.

How about some videos? Podcasts? Infographics? Interactive content? According to a study by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic.

8. Build Relationships (It’s All About Networking)

Reach out to other websites, influencers, and experts in your field.

Collaborate on guest posts, share each other’s content, and build those links.

A study by Moz showed that link building is a highly effective tactic for increasing site visibility. So, start networking!

9. User Experience Matters (A Lot!)

Imagine walking into a cluttered, confusing store. You’d turn around and walk out, right? The same thing happens with your website.

If it’s not easy to navigate, visually appealing, and quick to load, visitors won’t stick around.

According to a study by Google, 53% of mobile site visits leave a page that takes longer than three seconds to load. Make sure your website isn’t one of them.

10. Keep Learning (Stay Curious)

In the digital world, things change faster than a chameleon changes color. Keep up-to-date with the latest trends in your field, as well as the latest tools and best practices in web design and SEO.

Remember, the more you know, the more your income can grow.

If you want extra support to stay up to date, you can hire me as your business consultant here.

Conclusion: Protect Website Traffic in the AI Age

Remember, while AI and new tech are very helpful tools, they can’t replace the value you provide to your audience. So, focus on quality content, keep updating, use AI tools wisely, understand your audience, invest in SEO, engage your audience, diversify your content, build relationships, provide an excellent user experience, and stay up-to-date. You’ve got this!

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