44 Free SEO Tools to Boost Your Website’s Traffic and Rank Higher

Free SEO Tools to Boost Your Website's Traffic and Rank HigherDiscover 44 free SEO tools to boost your website’s traffic and improve your search engine rankings. From keyword research and content creation to on-page optimization and performance testing, these powerful tools will help you take your online presence to the next level.

Are you struggling to get your website noticed by potential customers online? Search Engine Optimization (SEO) is critical to driving traffic to your site and ranking higher on Google.

The good news is that you don’t have to be an SEO expert or spend a fortune on fancy tools to improve your website’s performance.

In this article, I’ll share some of the best free SEO tools available to help you boost your website’s traffic and rank higher on Google. If you want people to find whatever you’re selling, you need to constantly be doing SEO research and staying current on digital marketing.

With this in mind, I’m here to help you to better understand how to more easily do this important SEO research using the most current free SEO tools.

I’m writing this article because I am a bestselling author and entrepreneur with about 2 million books and courses sold globally.

Plus I created a program to help entrepreneurs to make money online.

It’s called Make Profitable Courses Without The Overwhelm.

I love sharing insights and strategies to empower entrepreneurs and businesses to be more successful. (I even offer private business consulting!)

And so I’m excited to share with you these fantastic free SEO tools to improve your website’s popularity by boosting your website’s traffic so you rank higher on Google. And the best part? You don’t have to spend a penny!

What are Free SEO Tools?

Free SEO tools are software that can help you improve your website’s visibility and ranking on search engines like Google, Bing, and Yahoo. These tools are perfect for tasks such as keyword research, competitor analysis, on-page optimization, backlink analysis, etc. Plus they will help stop you from making common SEO mistakes.

So, without further ado, let’s dive in!

My favorite Free SEO Tools

1. Answer The Public

Are you struggling to come up with new ideas for your website content? Look no further than Answer The Public. This amazing tool helps you find the questions people are asking about your topic or industry. By creating content that answers these questions, you can attract more visitors to your site and increase engagement. Answer The Public is easy to use, so start creating content that resonates with your audience today. 

2. Google Trends

Do you want to stay ahead of the competition? Then Google Trends is the tool for you. This amazing resource allows you to stay up-to-date with what’s popular and what’s not. By tracking search volume changes over time, you can get insights into what’s happening in your industry and adjust your content strategy accordingly. Whether you’re a blogger, content creator, or SEO specialist, Google Trends is a must-have tool to help you stay ahead of the curve. 

3. Soovle

Are you tired of manually searching for keywords across multiple search engines and websites? Soovle is here to save the day. This powerful tool pulls popular keywords from multiple sources, making it easy to find new ideas for content or optimize your website for different search engines. Soovle is a user-friendly tool that will help you save time and effort, so you can focus on creating great content that resonates with your audience. 

4. Google Analytics

As a content marketer or SEO, you need to understand your website traffic to make better decisions about your content strategy. Google Analytics is the perfect tool to help you with this. It provides detailed information on your site visitors, including their demographics, interests, and behavior. You can also track your traffic sources, user behavior, and much more. By using Google Analytics, you’ll be able to optimize your website to better serve your audience and achieve your business goals. 

5. Google’s Structured Data Markup Helper

Looking to improve your website’s search traffic? Schema markup can help you achieve that! But let’s be honest, it can be tough to implement. Luckily, Google’s Structured Data Markup Helper is here to guide you. Just select the type of markup you want, enter your URL, and follow the step-by-step guide. At the end, you’ll receive code that you can copy and paste within your HTML. 

6. WooRank’s Website Review

At first glance, WooRank’s Website Review may seem like any other freemium website analyzer. But upon closer inspection, it provides incredibly useful insights into areas that are not immediately apparent. With WooRank, you can analyze any website and generate a report in seconds. The “Top priorities section” displays your score and helps identify areas that need improvement. You’ll also have access to insightful geodata, similar to what Google Analytics provides. Furthermore, the tool aggregates social network data in one place, allowing you to see social shareability. Lastly, WooRank offers valuable mobile data, something that few free SEO analysis tools offer. 

7. AdWords and SEO Permutation Generator

This tool generates new keyword ideas based on a few keywords you already have. It helps you get creative and find long-tail variations that your competitors might not be targeting.

8. SEOptimer

This is an easy-to-use tool that provides a technical overview of your on-page SEO and content, just like WooRank. If you’re not sure where your SEO is going wrong, SEOptimer breaks it down for you. It analyzes important factors like page speed and how your website loads on both desktop and mobile devices. Plus, you can even see social sharing data. It’s a must-have tool to help boost your website’s traffic and ranking. 

9. Lighthouse

This is a free Lighthouse tool that helps improve website performance by testing and generating a report on how well the website performed. By identifying the failing tests, you can determine what you need to do to improve your app. It’s an essential tool to enhance web app performance, quality, and correctness. 

10. SpeedMonitor.io

This is a free SEO software that monitors your website’s speed and performance metrics. It utilizes Lighthouse data to help analyze your site’s performance over time. With SpeedMonitor.io, you can keep an eye on your page speed score and make updates for the best user experience. 

11. Screaming Frog SEO Spider

This is a free website crawler that audits for common SEO issues to help you boost onsite SEO. It crawls up to 500 URLs and provides capabilities such as URL mapping and analyzing page titles and meta descriptions. The crawl is designed so that you can analyze the findings in real-time. Screaming Frog SEO Spider collects critical onsite data to help you make informed judgments about what your site needs. 

12. SEOlyzer

This free SEOlyzer tool helps you understand how Google and other search engines see your site. It monitors your SEO KPIs in real-time, allowing you to respond quickly to a problem affecting your SEO before Googlebots notice. SEOlyzer is a free tool that provides you with all your indicators in real-time, helping you monitor your website’s SEO performance effectively. 

13. Browseo

This free Browseo tool is a web application that allows you to read any webpage without being distracted by styles with highlighted sections on the page relevant to SEO. The output is primarily HTML, which is comparable to what search engines see when they visit a page. Toggling options help you rapidly identify a page’s structure as well as its relevancy for specific search terms, such as server response codes, URL redirects, word count, headings (H1-H6), internal and external link counts, metadata, and any other tags present. 

14. Mobile-Friendly Test

Having a mobile-friendly website is a crucial part of your online presence. Nowadays, mobile traffic is even higher than PC traffic in many countries. That’s why it’s important to ensure that your website is accessible for mobile users. The Mobile-Friendly Test lets you know if your site is mobile-friendly or not. The test results include a screenshot of how the page appears to Google on a mobile device and a report of any mobile usability issues discovered. These issues can negatively impact the user experience, such as small font sizes that are difficult to read on a small screen. Test how easy it is for visitors to use your page on a mobile device by simply adding a page URL. 

15. SEOPresser Title Generator

Crafting headlines that grab attention can be challenging. But with SEOPresser Title Generator, it’s a breeze. Enter a keyword or phrase, and it will generate dozens of suggestions for you. This tool will help you craft compelling headlines that draw your audience in and help your content rank higher. 

16. Grammarly

Spelling and grammar errors can impact your reader’s experience and the conversion of your content. That’s where Grammarly comes in. This tool helps you write mistake-free content, making it easier to rank on Google. With Grammarly, you can avoid typos, grammatical errors, and other mistakes that can hurt your content’s readability and engagement. 

17. Google SERP Preview Tool

If you’re optimizing your content for search engines, you’ll want to ensure that your meta tags aren’t cut off by Google. The Google SERP Preview Tool is a free tool that tells you how many pixels your meta tags contain and shows you a preview of what your web pages will look like on Google. This tool is perfect for ensuring that your meta tags are optimized for search engine results pages (SERPs).

18. Buzzsumo

Finding popular articles, consumer questions, and content success can be time-consuming. Buzzsumo makes it easy. This cloud-based software allows you to find dynamic social and search engagement and outreach options to keep track of what matters most to your brand. With Buzzsumo, you can discover new content ideas, identify influencers in your industry, and track your competitors’ content. 

19. SpyFu

If you’re looking to gain an edge over your competitors, SpyFu is the tool for you. This tool allows you to spy on your competitors and track your SEO and PPC performance. With SpyFu, you can conduct backlink outreach, perform a competitive analysis, and more. This tool is perfect for marketers who want to stay ahead of the competition and maximize their marketing revenue. 

20. Sitechecker

Improve your website’s on-page and technical SEO with Sitechecker. This tool crawls your site to provide a comprehensive SEO audit report, giving you a specific checklist to optimize your website and rank higher on Google. Whether you’re launching a new site, moving one, or just want to up your search performance, Sitechecker is a must-have in your SEO toolkit. 

21. Keyworddit

This is a tool that helps you discover relevant keywords that people are using on Reddit. It’s perfect for finding niche topics and communities that you might not have known about otherwise. You just enter a subreddit, and Keyworddit extracts all the keywords from the titles and comments of the posts on that subreddit. This is a great way to discover topics that your audience is interested in, so you can create content that resonates with them.

22. Bulk Keyword Generator

If you’re looking for a simple tool for keyword research, the Bulk Keyword Generator is a great option. You just select your business category, type of business, and locations, and it generates a list of relevant keywords that you can target. This is a great way to get ideas for your content strategy, and to optimize your website for search engines.

23. KeywordTool.io

This free KeywordTool.io is a fantastic tool that helps you find long-tail keywords that your audience is using on search engines like Amazon, Play Store, and YouTube. This is perfect if you’re optimizing your website for other search engines beyond Google. It generates a list of keywords based on your search term, and shows you the search volume, competition, and estimated CPC for each keyword.

24. Google Keyword Planner

I think of this free Google Keyword Planner as a classic tool for finding keywords and getting data on their popularity and competition. This is perfect for beginners and pros alike. You can use it to discover new keyword ideas, see search volume trends, and get estimates on the traffic potential of your keywords.

25. Also Asked

If you want to get better insights into what your audience is searching for, Also Asked can help. This tool shows you the most closely related questions to any query, so you can create better content and improve your search rankings. You just enter a query, and Also Asked generates a visual map of related questions that people are asking. This is a great way to discover new topics and subtopics to cover in your content.

26. SEMRush

This is an all-in-one digital marketing program that can help you with everything from keyword research to content marketing. It provides detailed insights into your competitors’ strategies, so you can optimize your own campaigns. While the SEMRush free version is limited, it’s still a valuable tool to have in your toolkit. You can use it to discover new keyword opportunities, analyze your competitors’ backlinks, and track your search rankings over time.

For example these are some of the free SEO tools SEMRush offers…

  • Keyword Magic Tool: This tool helps users to find new keywords and ideas for their SEO campaigns. It provides keyword suggestions, search volume data, and competitive insights.
  • Traffic Analytics: This tool provides insights into a website’s traffic sources, audience demographics, and user behavior. It also allows users to compare the traffic of multiple websites.

These are not free – but might be worth exploring…

  • The SEO Content Template: This tool offers a template for creating SEO-friendly content based on a target keyword or phrase and analyzes the top-ranking pages for the target keyword.
  • Backlink Checker: This tool allows users to check the backlinks of any domain or URL. It provides information on the number of backlinks, referring domains, and the quality of the backlinks.
  • Site Audit: This tool analyzes a website and provides recommendations for improving its SEO performance. It checks for technical issues, on-page optimization, and other factors that can impact a website’s ranking.
  • On-Page SEO Checker: This tool analyzes the content of a webpage and provides recommendations for improving its on-page optimization. It checks for keyword usage, meta tags, and other on-page factors.
  • Listing Management: This tool helps users to manage their online listings and citations. It ensures that the information on different directories is consistent and up-to-date.

27. WordTracker Scout

If you’re struggling to come up with new keyword ideas, WordTracker Scout can help. This browser extension gives you a list of keyword suggestions from any webpage, so you can easily see what your competition is using. You just install the extension, visit a webpage, and click the WordTracker icon to generate a list of relevant keywords. This is a great way to discover new opportunities for optimizing your website.

28. SearchVolume.io

When you’re doing keyword research, it’s important to know how many people are actually searching for those terms. SearchVolume.io lets you upload up to 800 keywords at once to get accurate search volume data. You just enter your keywords, and the tool generates a report that shows you the monthly search volume, competition, and CPC for each keyword.

29. Moz Keyword Explorer

Chances are you heard of Moz! It’s is a well-known name in the SEO industry. And Moz Keyword Explorer tool is one of the best out there. It helps you find new keywords and get data on their competition and search volume. The tool also offers suggestions for related keywords and SERP analysis.

30. Keywords Everywhere

This Keywords Everywhere free SEO tool is a browser extension that provides keyword metrics on the go. It’s perfect for busy content marketers or SEOs who need quick insights into keyword search volume, CPC, and competition data. The extension can be used on multiple websites, making it a valuable tool for any marketer. 

31. Google Search Console

Another must-have tool for SEO is Google Search Console. With this free tool, you can monitor your website’s performance in Google search results, fix issues, and see how Google crawls and indexes your site. This is an essential tool for anyone looking to improve their website’s ranking and visibility on Google. 

32. Google Correlate

This Google Correlate free SEO tool is one that will help you to find new keywords by looking at patterns in search data. It can be a great tool for finding new niches and understanding the interests of your target audience. 

33. Keyword Density Checker

This Keyword Density Checker tool gives you the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. This tool helps you check the keyword density of your website and optimize it for better search engine rankings. 

34. SEOCrawler

This SEOCrawler tool is an all-in-one free SEO tool that helps you with everything from keyword research to site audits. It provides valuable insights into your site’s SEO health and helps you optimize it for better rankings. The free version is limited, but it’s still a valuable tool to have in your toolkit. 

35. Bulk Google Rank Checker

Get real-time rankings for your website or competitors’ websites with the Bulk Google Rank Checker. This tool lets you input up to ten keywords to see how you’re ranking for them in over ten different countries on desktop and five countries on mobile. 

36. Serprobot

Track your website’s search engine ranking position in real-time with Serprobot. This free online ranking checker allows you to monitor your keywords to reveal how your site and competitors are performing. 

37. Hunter.io

If you’re trying to build links, you need to connect with people who can help you get backlinks. Hunter.io can help you find the right contacts while browsing potential domains and brands to link with. The email checker can also verify email addresses to help you build a valid contact list. Find and connect with the people who can make a difference with just a quick search using the software. 

38. 301 Redirect Code Generator

As you continue to do SEO, you’ll eventually want to change your older URLs. However, if you forget to add a 301 redirect, you’ll lose your rankings. That’s where the 301 Redirect Code Generator comes in! It creates the code you need to tell search engines that your URLs have changed. This tool is a lifesaver for anyone who wants to maintain their rankings while updating their website. 

39. Whitespark

This Whitespark tool is a free SEO tool that can help you improve your rankings and track local SEO success. Among their free SEO tools, you’ll find a review checker, a free local SEO checklist, and a Google review link generator. You can use their software to earn reviews, win customers, and use local search to improve your rank and build your reputation. 

40. Google Analytics Referrer Spam Killer

Referral spam can mess up your Google Analytics when doing SEO. The Google Analytics Referrer Spam Killer connects with your account and blocks the most common referral spam to ensure your data is much more accurate, so you can make better SEO decisions. 

41. Pagespeed Insights

This free SEO tool that tells you what you need to fix for your site to load fast on any device. Pagespeed Insights provides suggestions for optimizing your website for tablets, desktops, and mobile devices. The faster your site loads, the better you will rank, especially regarding Google’s mobile index. 

42. Pingdom

If you’re concerned about your website’s load speed, then you need Pingdom. With this free tool, you can get real-time information on your website’s performance, including which code is causing slowdowns. You can also choose the location from which to test your load speed and receive valuable insights on how to improve your website’s speed. 

43. Website Penalty Checker

Find out if you’ve been hit by a Google update with the Website Penalty Checker. This tool shows a graph of your website traffic over time and lets you know if any Google updates have caused your traffic to drop. Use the information to make adjustments and improve your traffic. 

44. Google Location Changer

For international SEO, the Google Location Changer from SERanking is an essential tool. With this tool, you can search Google in any country or city and see who’s ranking in different regions. It’s a great way to stay on top of your global SEO strategy. 

In conclusion

Using free SEO tools can help you optimize your website and get it noticed by potential customers online. By analyzing your site’s performance, identifying areas for improvement, and making necessary changes, you can drive more traffic to your site and rank higher on Google. From keyword research and content optimization to website speed and link analysis, the tools we’ve explored in this article provide everything you need to take your website to the next level.

So why wait? Try out these free SEO tools today and see the results for yourself.

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