A content strategy is vital for any brand. Content should be a significant part of your marketing efforts, helping you to engage your audience and provide them with both useful information and entertainment.
With this in mind, content can come in multiple forms, from blog posts and whitepapers to infographics and videos.
You should be sure to use a range of different types of content to capture the attention of your audience.
Keeping your content fresh can be tough, especially when you need it to stand out and represent your brand.
As you might know, I started my career working in New York’s top ad and marketing agencies – rising up quickly to Senior VP.
But then I quit in my late twenties to pursue becoming a (hoped for) bestselling author. Plus I wanted to help people – in a more personal way – as a branding and marketing consultant. Thankfully, my career plan/dream worked out! Now I help people in their various entrepreneurial ventures.
With this in mind, I created this guide with 4 content strategy ideas to take your brand’s success to the next level.
Take a look at these ideas if you want to put out content to make your brand successful.
When you want to create engaging content, focusing on your brand and company is the best thing to do. You can show what you’re able to do that’s different from what other brands are doing. Giving people a unique insight into your company is a great way to give your audience content that no one else can give them. Show them the inner workings of your company and how it’s run day-to-day. This could involve showing them different processes or demonstrating what some of your staff get up to when they’re working.
Your audience wants to know that you have the expertise to help them out. If you can deliver expertise that no one else is giving them, you can put your brand in a position that no one else can fill. You can use your content to deliver knowledge and advice to your audience.
Make sure your expertise is adjusted to your audience too. If they’re starting off from a fairly knowledgeable position, you don’t want to talk down to them. However, you might want to create content that anyone can benefit from, no matter their knowledge or skill level.
If there’s one form of content that is sure to engage your audience, it’s video content. Video content may seem like it would be expensive and time-consuming to make, but that’s not necessarily the case.
If you work with a production company like Kartoffel Films, you can ensure your video content looks professional and is created by a team that knows what they’re doing.
You can use video content in a range of ways. It could be used for a directly promotional video or you might use it for more entertaining or educational content that isn’t openly promotional.
People often love to learn new facts, but simply reading them in a list or article isn’t necessarily the best way to do it. If you want to tell people useful facts but make them more interesting and engaging, using more visual content forms can help.
In addition to video content, you can find that infographics are great for teaching people new facts and marketing your brand.
You can lay out facts and statistics in a visually interesting way that catches their attention.
Use these content strategy ideas to make your brand more successful and keep your audience engaged.
Work with me in a more personal way – as your one-on-one branding and marketing consultant.