If you want to make strong income these days, it helps if you understand traffic secrets for building a high revenue website.
Nowadays, marketers or business owners are using their websites not only to raise awareness about their services or products. They’re also trying to monetize the websites themselves through ads, affiliate marketing, and other methods.
However, to get results, you need to make certain choices and changes to your site.
But I used to work in advertising – in New York City’s top ad agencies. I held positions as everything from a low level copywriter to Senior Vice President Creative Director.
In this article I will be sharing useful tips to gain high revenue from website traffic in both the short and long terms.
When you’re done reading the article, if you have any questions about website traffic, feel free to reach out to me on my contact page.
Producing quality content helps generate traffic that you can later monetize. With quality content, people relate better and become genuinely interested. You improve engagement, content sharing, and business longevity.
Creating quality content is about appropriate timing and content topics. Research your target audience for a better generational marketing strategy and business-related trends. Translate them into content types. Learn from others but prioritize authenticity to avoid fading trends.
Understanding how Google’s algorithm works and how they rate content also helps. The knowledge allows you to set the right content standards and how to achieve them. After creating your content, do regular measurements to track performance and allow growth.
Improving your website’s SEO leads to better visibility on the search engine results pages (SERP), better audience targeting, and increasing traffic. It also creates a better user experience as it can make or break the first impression.
The traffic from website optimization leads to more conversions – which is the result to achieve. Start optimizing your website by improving its performance. Use the right hosting with a capable server to handle the traffic. Have consistent uptime to lower bounce rate.
Optimize your website’s landing page or pages with call-to-action. Also, optimize website images by compressing the sizes and using alt text. For content, use relevant keywords. To further help, consider using these SEO tools and plugins.
After understanding the first two tips for consistent traffic, let’s focus on increasing revenue. This tip is about selling products on a website.
Adding products to the website also brings traffic from other platforms, like social media, if you launch a social media ad campaign to promote products. Therefore, enable online ads to platforms like Facebook or Instagram to widen the product reach.
When adding products to sell on the website, having a seamless user journey avoids increased cart abandonment rate. To do this, have some high demand products to trigger repeat orders. Use the right e-commerce application to support better product management.
Affiliate marketing generates revenue by using other platforms. It’s a strategy that provides flexibility to work anywhere and has low starting costs. Additionally, you gain more commission with the right affiliate network. It’s also about how many clicks you get, not the link quantity.
For successful affiliate marketing, use the right platform to reach your audience. Research the products to promote, then match them with users’ search intent. Join affiliate networks, like ShareASale or Amazon Associates, and choose a reliable affiliate partner.
Strategically place your links and adjust them with the content. After all the links and content are active, wait for them to start generating results. Keep track of your affiliate links. For WordPress websites, use the Pretty Links plugin to help.
Premium membership increases brand loyalty, nurtures leads, offers recurring payment, and drives consistent website traffic. When running a premium membership program, you want the customers to repeat the purchase.
To do this, cover all the essentials. Determine the membership period, pricing, perks, and adjust it with your audience. Content-wise, offer them members-only content, limited release content, or no ads. For product-based memberships, offer them products you’re willing to pay for.
Always enable widely-used payment methods. Attracts customers through free trial options. Market the membership program to multiple platforms to increase reach. Getting the momentum going requires hard work but worth it once the recurring payment starts to generate.
Also called pay-per-click marketing, Google Adsense uses your website to display ads from Google. It provides flexibility to sort the ads to show, including the sizes and placement. Both advertisers and publishers also prefer it because of the security.
To use Google Adsense, start by creating an account. Afterward, Google will begin showing algorithm-based ads. These ads are either relevant to your content or chosen from your visitors’ preferences. You can also calculate your revenue to expect how much income you get.
When using Google Adsense, avoid using artificial links to increase revenue and clicking on your ads. Google includes an elaborate click fraud to prevent it from happening.
Email marketing is a good personalization strategy for brands to gain repeat customers and brand continuity. It also helps lead traffic to your website, gain customers’ trust, and increase customer engagement.
Use email newsletters to send out product promotions, launch, or offer premium membership. Additionally, you can reach out to customers on social media, and vice versa, through the use of email marketing campaigns.
Email marketing requires consistency, content relevance, and how you reach the audience. To do so, research and plan your content. Use a capable newsletter platform, like Convertkit. Plan out how you distribute the newsletter to avoid users from unsubscribing.
Writing sponsored posts is writing blogs or social media posts sponsored by brands. In return, you’ll get paid by the brand you partner with. Partnering with relevant brands increases brand credibility and customer trust.
Sponsors partner up with high-traffic websites, so deliver top-quality content to attract them. Find the right partner, a brand, or publishers that your target audience can relate to. Connect with them directly or use LinkedIn.
Once you found a partner, settle on the content type or product to promote. Create engaging content, make it personal, and include photos and videos to increase engagement. Prioritize being authentic, use SEO, and tell the story people want to hear.
Sell your ad space through programmatic advertising. Aside from using your existing resource, it only displays relevant ads on your website. This makes the audience targeting more accurate, making it easier to gain revenue.
There are two ways you can sell your ad space. First, through programmatic advertising. Register as a publisher on a supply-side platform. Alternatively, find direct deals on private marketplaces. This process is automatic and uses a machine-learning algorithm.
The second way is selling the ad space directly. Have a designated “advertise” page and a media kit to start promoting. Look for similar niche blogs or competitors and find what brands advertise on their platform. This process is manual and more time-consuming than the first one.
Donation-based monetization often works for non-profit organizations, charities, and podcast websites. However, you can also do it for your service or product. Accepting donations keeps your website ad-free, and you can build a genuine user community.
The best way to receive donations is through the cause you promote. Satisfy the customers with compelling content and have a genuine cause. Add a donation widget on the website and make it easy for customers to locate. Set up widely-used payment platforms, like PayPal.
Keep in mind that accepting donations work for a few satisfied customers because not everyone will want to donate. Expect that donations won’t be a recurring income.
The ten tips in this article vary in the effort and return on investment, consider trying the simplest ones first. However, keep in mind that monetizing should be a priority, but not the number one. Try not to disrupt your website’s main goal of obtaining consistent traffic.
I understand that these tips don’t provide an instant result. Be sure to do them with consistency and persistence.
And if you have any questions or need further support you can reach out to do one-on-one Zoom sessions with me- for personal website consulting.