5 Ideas For Successful Networking for Small Business Owners

networking for small business owner

Here are some successful networking ideas for small business owners to help boost business.

Being a small business owner is tough. It’s hard to stand out from the crowd. You could be fighting from all sides to obtain business and make your business grow.

However, with the right networks and marketing strategies, small businesses can thrive and often go on to be very successful.

So how do you get there?

If you are a small business or entrepreneur then these networking tips and marketing ideas could be the way you step out from the crowd. 

5 Tips For Networking for Small Business Owners

1. Use social media to your advantage

Social media is one of the biggest assets a company or business has. So make sure you use this to your advantage. You should definitely try to get your business known on social media platforms like Facebook, Twitter Instagram, Pinterest, Snapchat and YouTube.

Social media enables you to get your products advertised to people who may not have come across your business before.

Be sure to use hashtags which relate to your service. Post helpful information, special offers, entertaining stories and engaging photos which show your business in a heartfelt way. When people comment on a post, try to reply with a friendly note.

Sometimes you may need the help of a marketing or branding expert to help – with companies like Ignite Digital. Plus I offer branding consulting to clients all around the world via my Brand Honey Coaching Program.

2. Consider local community clubs and charities

Your local community should be your bread and butter. It’s the area you know best. With this in mind you should make sure you’re an active part of your community.

Join some health clubs and get friendly with other members. Join Meet Up Groups – who share interests related to your business. Take classes where people might have passions related to you and your services or products. Explore associating yourself with local charities. You can support them in a fundraisers, while advertising your services – so it’s a win win!

You can also strike a deal with local businesses – where you offer discounts to employees. Basically, making agreements with other business owners could be an essential marketing strategy. 

3. Network at events

Networking at events is another way to ensure that you get your business seen and heard – while also communicating with like minded individuals.

Be sure to take advantage of marketing tools like stationary, which should have your company’s name printed on the side, and name badges, which you can make using a card printer like the Badgy200. Both of these will look professional and help you to stand out.

4. Make sure the website look professional

Often the first contact your business with a potential customer is your website. Many people take to their smartphones or computers these days to seek out retailers and businesses for things they need. As a result, it’s essential your website is up to scratch.

Your site needs to be informative, user friendly and magnetic – so you inspire customers to get in touch with you.

5. Consider a company blog

Lastly, you should consider a company blog to go alongside your social media profiles. Blogs are an excellent way to

  • communicate your expertise and service
  • share useful information
  • entice with special offers
  • grab email addresses so you can stay connected to visitors

I created different categories in my blog – so people can find the resources they need quickly.

For example I share

I hope you are inspired by reading these networking tips for small business owners – and that these ideas brings you lots of awesome networking opportunities.

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