It’s a rapidly expanding business world – that is moving more (and more) online – in new and innovative directions of selling and marketing.
As a result, business people are finding it challenging to keep track of trends and the latest methods of promoting their products and services.
Ever since the start of the Covid-19 pandemic, eCommerce has experienced an upward curve that is nothing short of baffling. As a result, this has caused enterprises worldwide to drastically reevaluate their dynamics to join in on the massive profits existing companies have experienced.
But, for some older businesses, it has been an obstacle to recalibrate their way of doing things. This is especially true if they’ve been set in their ways for a long time.
As you might know, I started my career working in New York’s biggest ad and marketing agencies. I still do 1-on-1 consulting with authors, entrepreneurs and small businesses (with my Brand Honey Consulting).
In this article, I will be sharing guidelines for companies who would like to expand their horizons in a way that will capture their existing online market. I’ll be explaining how to utilize online techniques that will ultimately boost profits and help businesses of all kinds to gain much more exposure than ever before!
If your business doesn’t already have a website or online store, now might be a good time to get that ball rolling.
A website provides your business access to a global market that will exponentially increase your sales and overall traffic. Online stores in 2020 saw an overall increase in their sales by over 60%, which is a massive leap compared to previous years.
This upward curve has continued – proliferating as people all over adapt to the new way of shopping and transacting.
Yep, there are no closing times. Just constant sales around the clock.
One key thing to remember when considering an online platform for your business:
Try to build a website that is ideally suited for your line of business and is fast and efficient. After all, you don’t want customers to consider it a hassle to make use of your online platform.
One of the best ways to promote your business: social media.
People who were already on their phones for a considerable amount of time are now spending countless hours on the internet.
The online world provides the perfect platform for you to showcase your business and what it has to offer.
Through Instagram, Facebook, Instagram, and Google ads, you’ll have a level of exposure that would never have been possible with a physical location. If you harness this power correctly, you’ll start to see a significant difference in your sales. (I encourage you to check out how I use my Facebook page of 1.3 million fans and Instagram page of 80,000 fans to promote my business.)
When you start utilizing paid social media marketing, it’s endless what you can achieve with your business.
You’ll be able to promote:
When an opportunity arises, you need to grab it with both hands and explore how to use today’s online world to make a success out of it. After all, you are an entrepreneur. You have been through a lot to get your business where it is today. You must absolutely keep up with the times if you want to expand your business to new heights!
Need support to get your business to the next level? Hire me for 1-on-1 consulting – here.