All businesses have the responsibility to continuously grow, and it’s not only about expanding, but improving how you operate daily. There’s always room for improvement no matter what you’re doing. The tricky part is finding out what it is, and how you can change that.
If you’re new to my site, I started my career working for the biggest advertising and marketing agencies in the world. (Read my story here!)
I now help entrepreneurs, authors and small businesses with their branding and marketing. (Find out more about my consulting here!)
I know (from my over 25 years of experience in marketing) how best to ensure your business grows consistently upward.
If you want to compete with other businesses, you need to be better than them! You can only do that by investing time and money into the way you operate.
Even small changes can make a lot of difference, so long as you make them where it counts.
Online marketing is a great way to get yourself out there to a bigger audience, and it can be very cost-effective if you use the right strategies. You have a lot of options when it comes to how you can market yourself online, and the more you familiarise yourself with them, the more likely you are to reach your audience.
Targeted advertising is one surefire way to make sure your products or services are being presented to customers that have similar interests. Google Adsense tailors advertisements– to the user, benefitting both you and them by showing them products that they have shown interest in before. If you’re not looking to advertise to a broad audience, then this form of advertising can be more effective for you – especially if your business offers a service that is more appealing to certain demographics.
You stand to gain a lot if you can put it to use effectively.
Firstly, businesses can use social media to grow their audience, and it can cost almost nothing to do so! If you’re going to take social media marketing, it’s something that requires constant attention for it to be successful. Most businesses who are fully utilizing social media delegate this job to employees, as it’s not something that you can maintain if you’re trying to run a business. You also need to make sure that you’re able to relate to your audience if you want your following to grow. Part of being a brand is that everyone is watching you to make sure you’re acting in the way they would expect.
You need to make sure that you’re able to appeal to your target audience, whether it’s through the way that you tweet, or the content that you’re trying to put onto your page. You’ll struggle to gain followers if you don’t take extra care with your posts. For example, when older generations try to relate to younger generations through social media, it may not be received well. Being “cool” or “trendy” doesn’t cut it! Ideally, hiring someone from the target demographic would be your best bet.
It can be hard to find an effective way to market your business, but when it’s as easy as posting things on social media, that’s a form of advertisement that you can’t miss out on!
You can’t expect to be able to cover all of your bases, and you might be wasting your money and time if you try to! Sometimes when you’re not always in need of something, it’s better to borrow it rather than buy it, and you can do the same thing with employees. While it’s not quite that harsh, it’s more that you’re giving your work, or “outsourcing” it to another company. You get to save money on that extra manpower, and they get to make money while handling your problems.
Whether it’s due to bad results in the past, or a general difficulty connecting with the target audience – outsourcing your marketing is something that you can do! It’s not difficult to find a marketing agency to help you out, and they know exactly what it is that they’re doing. If you need help marketing your products and services, a marketing agency is exactly what you need.
Just like with outsourcing, it can be hard to meet all of your goals while trying to do everything yourself. When it comes to running a business, the more people you know, the better.
Having access to more potential partners or investors means you have much more chance of succeeding as a business. Attending networking events to meet those people is a great way to give your business a boost. Don’t try to take on everything yourself, sometimes getting all the help you can get is better for you and your business.
While it can be difficult to do, running promotions for your business can be a great way to increase your sales. You have the opportunity to please your customers by giving them great deals, while at the same time increasing your sales.
The tricky part is finding a discount that’s big enough to incentivize sales, while still managing to keep up your profits. Discounts and promotions shouldn’t put you out of pocket, and you ideally want to see promising results.
Alternatively, promotional events like collaborations can be great for business too. Finding a business that can mutually benefit from collaborations means that you will likely receive interest from the collaborator’s clients, as they will from yours. Everyone’s a winner when there’s an effective collaboration.
When it comes to running an effective work environment, you need to make sure that you have proper management over your employees.
It can be hard to communicate with a whole team. You want managers who are effective communicators to do the talking for you. So you need to find people who know what it is that you want, and can properly convey that to their own teams.
If your business is struggling with management, it can show in the quality and speed of work that your employees are putting out. Make sure that you don’t cheap out when it comes to hiring and paying managers, as they’re vital to making sure that business can go smoothly.
All businesses need to grow if they’re going to be successful. These are just a few ways that you can improve and keep up with your competition. I love to help entrepreneurs, authors and small businesses with their branding and marketing. Find out more about my consulting here!