Insider Tips for Successful Automated Email Marketing

Insider Tips for Successful Automated Email Marketing

automated email marketing
Send your audience meaningful content in a streamlined way with these insider tips for successful automated email marketing. My goal is to help you to create a successful business.

You can save time, money, and improve your profits simply by creating a truly successful automated email marketing campaign.

As you might know, I started my career as a Creative Director in top NY advertising agencies. I won CLIO’s and worked with huge companies writing and art directing marketing campaigns. Eventually I took my skillsets from my ad days, and went out on my own, becoming a multi bestselling author and successful online entrepreneur, attracting about 1.5 million online followers.

At this point, I truly recognize that…

It’s not just what you got.

It’s how you package and sell it.

And so I have become a “forever student” of today’s online marketing.

I’m constantly reading, learning, absorbing, practicing all the best online marketing tips.

(Pssst…I do one-on-one branding consulting for entrepreneurs, authors and businesses. Learn more here!)

Over the years I’ve become a huge fan of automated email marketing.

It can help you to do away with repetitive tasks. Plus it can also help you learn more about your audience and keep them coming back for more goods and services. Most importantly, however, it will keep their initial reason for patronizing your business at the forefront of their minds.

What is Automated Email Marketing?

Automated email marketing is when you…

  • Start off by offering a valuable freebie so you encourage people to sign up for your newsletter. (Check out some of my freebies here!)
  • Then you write a series of scheduled helpful emails, delivered in a warm and personal way, so your subscribers get a lot of value from what you send them.
  • Eventually you tell subscribers about all the awesome products you have.

Your goal: Allow people to get to know you and trust you overtime.

Yep, it’s a lot of work managing an email list. But it’s worth doing. Automated email marketing helps you to create a warm connection with people so they trust what you have to say and sell.

Why Automated Email Marketing?

Automated email marketing enables you to personalize every customer experience. This ability is critical because customers love personalization.

Most customers will buy from a business that delivers personalized recommendations and offers. When internet users browse ads based on their earlier activity, they’re more likely to click through. Additionally, they’re more likely to buy.

Now, personalized ads are more relevant than ever before. Most customers will only respond to targeted advertising.

Email is one form of personalization that you can offer your audience.

The Benefits of Automated Email Marketing

  • Automation boosts your productivity and performance, because you write and program everything in advance.
  • Leading marketers choose mail automation because they don’t have to waste time on repetitive tasks.
  • This newfound freedom enables you to spend more time on other work.
  • Creating a series of emails in advance, allows you to build in-depth relationships with your audiences – which improves your emotional connection and sales.
  • Automation enables you to spend more time retaining customers. It’s easier to keep a customer than it is to find a new one. With automation, you can increase the consumer life cycle of your entire audience.

Insider Tips for Successful Automated Email Marketing

Keep reading for a few insider tips for creating a successful automated email marketing campaign.

Tip 1: Segmentation Is Your Friend

You must segment your auto emails. Segmentation enables you to provide a customized experience for your email list subscribers.

For example…

You can segment consumers based on

  • when they subscribe
  • which emails they opened
  • demographics
  • other characteristics

Segmentation enables you to communicate with customers directly. This type of communication enables you to make sure that your brand messages remain relevant. Also, they keep customers invested in your brand.

Most importantly, segmentation will keep your messages out of the spam folder. This practice is essential in a pushbutton world where consumers are quick to delete things that don’t capture their interests.

Check out this article to learn more about automated email personalization.

Tip 2: Test, Test Then Test Some More

When automating emails or conducting any marketing activity, you must commit to continual testing. Even if a campaign succeeds, you must continue to test.

There’s no cookie-cutter marketing method that’s guaranteed to work. You must try something, measure the response, and then make decisions based on that information.

As an example, you can send the same brand message at three different times of day – morning noon and night. Next, you’ll track your open rates.

You’ll find that your message is received differently at different times of the day. Now, you’ve found the best time to send a particular kind of email message.

Tip 3: Keep It Simple – Think About the End-User

Your beautifully creative email may look great in production. However, most of today’s email users have software that will block out most of your images. All the time that you spent making a beautiful looking email message is ultimately a big waste of time.

Automation is about speed. You’re wasting time by inserting and adjusting images. If you think about it, you’re working on something that most of your subscribers will never see.

In other words, embrace text. It’s your words that compel consumers to buy, not pictures.

Tip 4: Choose the Right Automation Tool

Don’t grab any random email automation tool that you find. You must evaluate an email automation service provider and what they can do for your business.

For example, a freemium automated email marketing tool may seem appealing. However, it will do you little good if you can’t contact support when you need it. By choosing the right automated email marketing tool, you can keep costs low and your return-on-investment high.

Tip 5: Give Your Audience Control

By enabling your audience to manage their preferences, you put them to work for your business. This practice is one of the top ways that you can use automation to your advantage.

By enabling preferences, buyers will tell you exactly how often they want to receive emails and what messages they wish to receive. In a sense, preferences enable your audience to segment themselves. By enabling consumers to update their preferences, you can reduce how many people opt out of your brand communications.

An engaged customer will eventually make a purchase. By keeping customers on your email list, they are more likely to buy.

Supercharge Your Next Email Marketing Campaign

Today’s automated email marketing offerings will typically integrate into a range of digital tools. Email marketing automation enables you to track every action performed by your audience and deliver a personalized experience.

This information tells your automated marketing system what messages to send next. Best of all, your response won’t take one drop of your valuable time. As a result, you can spend more time catering to your audience and less time on mundane work.

It takes a lot to make it in today’s fast-paced, high-tech business world.

If you want more tips and tricks about making it in the modern business world, explore working with me one-on-one in my Brand Honey Consulting Program.

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