Send your audience meaningful content in a streamlined way with these insider tips for successful automated email marketing. My goal is to help you to create a successful business.
You can save time, money, and improve your profits simply by creating a truly successful automated email marketing campaign.
As you might know, I started my career as a Creative Director in top NY advertising agencies. I won CLIO’s and worked with huge companies writing and art directing marketing campaigns. Eventually I took my skillsets from my ad days, and went out on my own, becoming a multi bestselling author and successful online entrepreneur, attracting about 1.5 million online followers.
At this point, I truly recognize that…
And so I have become a “forever student” of today’s online marketing.
I’m constantly reading, learning, absorbing, practicing all the best online marketing tips.
It can help you to do away with repetitive tasks. Plus it can also help you learn more about your audience and keep them coming back for more goods and services. Most importantly, however, it will keep their initial reason for patronizing your business at the forefront of their minds.
Automated email marketing is when you…
Your goal: Allow people to get to know you and trust you overtime.
Yep, it’s a lot of work managing an email list. But it’s worth doing. Automated email marketing helps you to create a warm connection with people so they trust what you have to say and sell.
Automated email marketing enables you to personalize every customer experience. This ability is critical because customers love personalization.
Most customers will buy from a business that delivers personalized recommendations and offers. When internet users browse ads based on their earlier activity, they’re more likely to click through. Additionally, they’re more likely to buy.
Now, personalized ads are more relevant than ever before. Most customers will only respond to targeted advertising.
Email is one form of personalization that you can offer your audience.
Keep reading for a few insider tips for creating a successful automated email marketing campaign.
You must segment your auto emails. Segmentation enables you to provide a customized experience for your email list subscribers.
You can segment consumers based on
Segmentation enables you to communicate with customers directly. This type of communication enables you to make sure that your brand messages remain relevant. Also, they keep customers invested in your brand.
Most importantly, segmentation will keep your messages out of the spam folder. This practice is essential in a pushbutton world where consumers are quick to delete things that don’t capture their interests.
Check out this article to learn more about automated email personalization.
When automating emails or conducting any marketing activity, you must commit to continual testing. Even if a campaign succeeds, you must continue to test.
There’s no cookie-cutter marketing method that’s guaranteed to work. You must try something, measure the response, and then make decisions based on that information.
As an example, you can send the same brand message at three different times of day – morning noon and night. Next, you’ll track your open rates.
You’ll find that your message is received differently at different times of the day. Now, you’ve found the best time to send a particular kind of email message.
Your beautifully creative email may look great in production. However, most of today’s email users have software that will block out most of your images. All the time that you spent making a beautiful looking email message is ultimately a big waste of time.
Automation is about speed. You’re wasting time by inserting and adjusting images. If you think about it, you’re working on something that most of your subscribers will never see.
In other words, embrace text. It’s your words that compel consumers to buy, not pictures.
Don’t grab any random email automation tool that you find. You must evaluate an email automation service provider and what they can do for your business.
For example, a freemium automated email marketing tool may seem appealing. However, it will do you little good if you can’t contact support when you need it. By choosing the right automated email marketing tool, you can keep costs low and your return-on-investment high.
By enabling your audience to manage their preferences, you put them to work for your business. This practice is one of the top ways that you can use automation to your advantage.
By enabling preferences, buyers will tell you exactly how often they want to receive emails and what messages they wish to receive. In a sense, preferences enable your audience to segment themselves. By enabling consumers to update their preferences, you can reduce how many people opt out of your brand communications.
An engaged customer will eventually make a purchase. By keeping customers on your email list, they are more likely to buy.
Today’s automated email marketing offerings will typically integrate into a range of digital tools. Email marketing automation enables you to track every action performed by your audience and deliver a personalized experience.
This information tells your automated marketing system what messages to send next. Best of all, your response won’t take one drop of your valuable time. As a result, you can spend more time catering to your audience and less time on mundane work.
If you want more tips and tricks about making it in the modern business world, explore working with me one-on-one in my Brand Honey Consulting Program.