Looking to grow your business? Good news! It only takes a few hours and not too much cash to create a branded merchandise strategy. Read on…
When you’re running your own business, the prospect of just getting through the day can seem daunting. But if you’re ready to expand and grow, I have some helpful, simple steps to get your business to the next level.
Right now you might be thinking: “Yo, Karen I don’t have the time or cash to create expensive or complicated marketing strategies that cost lots of money and hours to implement.”
No worries! In this article I will give you an easy branded merchandise strategy. You’ll explore creating everything from cool business cards to stylish clothes that passively promote who you are – all at not too much expense.
When you attend networking events, everyone hands out business cards.
You want to stand out from the crowd! So be sure your business card is a little different and thereby slightly more memorable!
Your mission: Find something smart that contains all your details – but make sure it’s in the form of something unique. Check out these great unconventional ideas for cards that really stand out.
Plus, I personally use Moo business cards! I love how Moo offers unusual shaped cards. Plus the company allows me to print 50 completely different inspirational quote posters on one side – then put my contact info on the other side.
At marketing events, I ask people to pick their favorite card! It becomes a great, memorable conversation starter – and thereby helpful business connections starter!
Sometimes it’s time to hit the road and take your product on tour to a convention or exhibition.
You need to make sure visitors to your stand are rewarded for spending time with you. With this in mind, your team should wear fun branded tee shirts as part of your branded merchandise strategy. Plus there should be some great branded products giveaways to hand out too.
Your mission: Make sure your various giveaways are outside of the box merchandise – which are genuinely useful – and not just gimmicks.
Think about getting reusable branded coffee cups.
Or you can explore any kind of tech like USB sticks or smart speakers.
For my How To Be Happy Dammit book, the chapsticks said: “Smile protection for your lips. For your spirit, read How To Be Happy Dammit.”
And for my book Prince Harming Syndrome the chapsticks said: “Frog kissing protection for your lips. For your heart, read Prince Harming Syndrome.”
Also terrific: branded sports gear or tote bags that genuinely appeal to your customers and have them thinking about your name every time they pull out this merchandise to use.
Be sure to always merge your goodies with great stylish branding – so your merchandise really jumps out in a fun way.
Another great idea: If you’re taking your business to several exhibitions, why not have something representing the state you’re in, from Americaware!
Your overall branded merchandise mission: Make sure your giveaway products are fun, useful – and above all memorable.
You could even simply be walking around doing your shopping. If you’re wearing your branded merchandise, you’re warmly promoting your brand in a free and effective way.
Just be sure you create branded merchandise in a way which is eye catching and unique to your brand.
Your business deserves to grow and move forward. If you’re proud of what you do, it’s time to start shouting it from the rooftops and start promoting your business here, there and everywhere with branded merchandise!