If you want to build a brand identity that stands out from the competition, you’ve come to the right article. Read on!
Nowadays people are caring more about being true to their inner selves and thereby more fully embracing their individuality.
It thereby makes sense that businesses now are starting to care more about their individuality too. After all, cultural shifts often have an impact on businesses.
If you’re new to my site, I started my career working for the biggest advertising and marketing agencies in the world. (Read my story here!). I now help entrepreneurs, authors and small businesses with their branding and marketing. (Find out more about my consulting here!)
I know from my over 25 years of marketing experience, that this celebration of individuality leads to good news for your brand identity.
Many businesses make the mistake of trying to blend in – and do whatever they see everybody else is doing.
However, if you embrace your brand’s unique individuality – then you will enjoy more personal fulfillment – and professional success – because you’ll stand out in the marketplace.
Yep, if you’re determined to create a magnetic brand identity, then you need to become a lighthouse of innovation in the sea of your competition.
If you want to succeed in building a stand out brand, you must recognize that a good product alone is not enough.
Usually this emotional connection happens when you tell an interesting, emotional story – about why you’re in the business you’ve chosen.
When you build a strong personal business narrative you wind up creating stronger trust with your consumer.
How is that?
Because when you share a narrative about why you care about the business you’re in, then consumers believe your heart is in the right place. They view you as doing what you do for all the right reasons – and feel your product must have integrity. So a good narrative is a great ingredient to include when marketing your brand.
You need to develop a range of products – that all relate to each other – which is called “the brand ecosystem.”
They create products and services that all relate to each other – creating a truly broad yet unique experience.
When you create a good brand ecosystem, you wind up providing a “well-rounded experience” for consumers.
If you have a clothing brand, don’t just create single pieces. Create outfits. For example, develop a pair of jeans to go with your jumper. Or if you’re in the pastry business, create a sauce to go with your chocolate au pain.
These days you want to think globally about your brand identity.
Businesses can no longer hide behind a veil of obscurity. Whether on purpose – or not – customers will distrust businesses that do not clearly explain and openly share lots of info about products – and future plans for more products.
Take a leaf out of the latter’s book and create an intelligent content strategy Share openly with your audience about your brand. You’ll garner more consumer confidence – and respect.
Customers are bombarded with advertisements all throughout the day.
Competition for attention is high. And so brands can become obsessed with capturing consumer attention within a tenth of a second.
People are now more open than ever about living more individualistic lives. As a result, more people want products which appeal to their unique individuality. With this in mind, I encourage you to make sure your brand identity is one of true expression and individuality.
I started my career working for big advertising and marketing agencies like J. Walter Thomson, Young and Rubicam and McCann Erickson.
Plus I helped beauty companies like Avon, Revlon and L’Oreal to innovate new products and promote them.
I later built my own entrepreneurial business of “self help for people who wouldn’t be caught dead doing self help” – and garnered over 1.5 million online fans.
I’d love to show you the brand honey that brings in the money. Learn more here!