Back in college, when I was but a mere teenager, it seemed I was intuitively destined to become big in marketing.
I later went on to become a Clio winning Creative Director in advertising – before I quit to write books.
I want to tell you my big outside-of-the-box marketing idea from my summer job during college.
I worked this summer as a cocktail waitress at The Tamiment Resort in the Poconos.
It was a sweltering summer. Unfortunately, I had to work poolside on these blistering days.
Even more unfortunately, nearly all my potential drink-buying customers were wisely cooling off within the pool – instead of lounging on the chaise lounges, where the management had positioned me to serve and make money.
No money to be made.
The summer heat had literally dried up my sales opportunities. Plus I personally was sweating and miserable.
My customers loved the drink-ordering convenience – as well as the playful absurdity of a swimming cocktail waitress. Everyone benefited. Particularly me. I made lots of money and got a nice, refreshing swim.
Plus, later in the evening at the cabaret lounge, I became known as “The Swimming Cocktail Waitress.”
This new moniker served me well.
There are a few Whip Your Career Rules to be learned in this Swimming Cocktail Waitress story — so let’s plunge right in…
No matter how bad the times, customers with money exist. Seek and snag them!
During challenging times it’s essential you become a Maven of Trends and Demographics — then brainstorm new ways you might tweak your service/product to morph in your “Swimming-Action” to get you to paying customers.
So, hone in on what your Unique Selling Point is — then sharpen that point!
The more you’re remarkable, the more you’ll be marketable!
Don’t think about yourself as having a specific job.
They’d also crave refreshment — which no other waitress was bringing them — because everyone viewed themselves as simply being Lounge Chair Cocktail Waitresses.
How might your presence, talent, time, and energy solve today’s customer’s most basic problems/needs/fears?
But no, no, no.
They all did exactly as instructed — not daring to think outside the box/inside the pool — and thereby they made a lot less money. The other waitresses let fear inter-fear with their success.
If you had limitless courage, how might you risk more so you could earn more?
Money Magnetizing Question:
What are you most afraid of? Failure? Poverty? Ego-bruising?
British economist John Stuart Mill had a great quote which helps risk-taking pioneers move forward past fear. He said: “Every great movement must experience three stages: ridicule, discussion, adoption.”
This quote makes a valuable golden rule for success… so…
Be ready for your fearless ideas to undergo ridicule and discussion, before adoption.
When I jumped into that swimming pool with tray in hand, the first reaction was sniggers (aka: ridicule).
Next came whispers (aka: discussion).
Then finally those dollar-producing drink orders (adoption!).
Whip Your Career Assignment:
Write up 2 lists on a small card of:
(1) Why you should feel tremendous confidence to go for your goal.
(2) Why you feel passion to go for your goal.
Put this card in your wallet — where all your money is!
Whenever fear strikes, strike back with your confidence-boosting and passion-boosting lists!