Hiring the right people is one of the biggest things to get right if you want to have a successful business. But the problem is that good candidates are going to have plenty of options. And most of the time, jobs don’t really stand out to them, which means they might not even know they can apply for yours.
If you want to find the best candidates for the job, you need to think about how to attract them, and with that in mind, keep reading to find out more.
A lot of times, hiring tends to go wrong before it even starts, only no one notices it right away. But if you’ve got vague job descriptions and unrealistic requirements, that’s going to attract the wrong candidates – if you get anyone applying at all.
So that’s why you need to be totally honest about the responsibilities, the skills you’re looking for, and maybe what progression there is in the role. And that can help good candidates pick you rather than someone else.
Have you ever read a job ad that just sounded too formal and unfriendly, or perhaps it was like some kind of legal document? Probably, because there are lots of them out there just like that. And that’s going to put people off, especially good candidates who’ve got a lot of choices.
Ideally, you’ll want to write a job ad using simple language, explain what the role involves day to day, and if you can, give a sense of what the team and culture are like. People love having an idea of what it’s like to work for you.
A CV or resume tells you where someone’s been, but it doesn’t necessarily tell you how they’ll work or how good they are at things, so although reading the document is going to be important, you’ll need to know more and you’ve got to look beyond the piece of paper.
Make sure you interview enough people, and give them practical tasks to do so you can see how they actually work. It could be that someone who doesn’t have much on their resume is actually the best person for the job, and you’d never have known if you didn’t only use it as a guide and nothing more.
Salary is important, but it’s what else you offer that’s usually the thing that seals the deal and helps people choose to work for you. That could include things like remote working, flexible hours, wellbeing allowances, and various financial perks, for example – they can all make the role more attractive to the best candidates.
Some companies like using things like the best EV salary sacrifice scheme to stand out, especially for candidates who care about sustainability and running costs. Remember, these types of practical benefits can even be more persuasive than a good salary, so make sure you’ve got them in place.
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