Here are some helpful tips for beauty business entrepreneurs to stay thriving – even in tough times.
Unfortunately, there are many things that can hit a business where it hurts, when it comes to finances and sales.
At the moment in 2020 we are facing many struggles. If you’re running a beauty business, then you may find that you have more struggles than ever before.
Your beauty business doesn’t have to suffer.
Thankfully there are some things that you can do to keep your business thriving. Plus, there are things that people are implementing right now that you can learn from – and grow with as a result.
3 Tips for Beauty Business Entrepreneurs To Stay Thriving
Here are some ideas on how you can keep your business thriving and ensure that you are not in any danger of losing out in a big way.
1. Online marketing
You should explore new ways to market your business online so you stand out from the crowd.
Basically, you want to make sure that you’re still connected to your customers – so they won’t forget you, even if they aren’t able to visit you regularly.
With this in mind, make sure that you…
- keep in touch online via email
- stay active on social media
- update your website with new blogs
- do podcasts and video interviews
I help entrepreneurs and businesses to upgrade their branding via my Brand Honey Consulting Program. I can help you amp up your messaging on your website, social media and emails. (Learn more here.)
You can also work on search engine optimization with places like Best Plastic Surgery SEO, or by writing to me and asking me about your SEO.
2. Evolution
There is no doubt that this year is the year that businesses need to make a change in the way they are running.
Consider evolving…
- ways you can make money virtually
- ways to make customers feel safe to come in for visits – and not be afraid of Covid 19
- how you do your bookings
- the products and services you offer
- the ways in which you provide your beauty services
- the packages you create
- the gifts and bonuses you offer
- the methods you use to advertise
- your decor and environment
- your hours of operation
Effort
The effort that you put in through the next months (and years!) will be the key to gaining and maintaining customers.
Although we all work very hard at our businesses, it’s the businesses that put in the extra mile which do the best.
Yes, putting in a little extra effort will pay off big time – now more than ever. So don’t just give 75%. Give 175% of yourself. Care about the details! Maintain strong values about offering the highest quality in everything you do.
Basically, whether you are a small new beauty business (with only a few local customers) or a national business (with plenty of stores and customers), you need to keep doing your very best during these difficult times. Those with the strongest will to succeed will thrive the most!
It’s Not What You Got It’s How You Package It
Work with me 1-on-1 on your brand
Check out my Brand Honey Consulting Program – and I’ll show you the honey to bring in the money! Start now!
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