How to Leverage Email Marketing to Sell Online Courses

automated email marketingI’m a leading expert helping entrepreneurs sell online courses, and thought I’d share everything you need to know for how to leverage email marketing.

Online courses have become increasingly popular since the pandemic hit us. This trend is still on the rise. Forbes estimates that the online education market will be worth $350 billion by 2025. 

Accordingly, if you want to stand out in this market you need marketing tools to organize your sales more effectively. In this guide we’ll look at email marketing as a powerful tool for selling online courses. 

I am writing this email marketing guide because I’m a multi-bestselling entrepreneur, with about 2 million books and courses sold globally.

I also created a bestselling program to help entrepreneurs make money online called “Make Profitable Courses Without The Overwhelm.”

I am a leading expert known for helping entrepreneurs earn 6 figures and up creating, launching and marketing online courses!

Key benefits of Email Marketing for sales 

Email Marketing is one of the popular tools for product and service promotion.  


With Email Marketing you can promote your product or services completely free. Even if you choose a paid version of available platforms to organize your email marketing campaigns, it won’t cost you much money. Accordingly, you can reach a large audience with less money.


Email marketing can be used to sell different trendy online courses like developing the skills needed for thriving in leadership roles, artificial intelligence and machine learning basics, data science, etc. Whatever course you are going to sell it should be personalized. Defining a target audience can make your communication more targeted. 


Email Marketing can also assist you to scale your score. It provides measurable results that make it possible to track key metrics and improve performance over time.   

Drive conversion:

Email marketing is also an effective tool for driving conversions such as purchases, downloads, and sign-ups. All you need is an appropriate call-to-action to entice your target audience to act.  

Immediate results:

If you want immediate results, Email Marketing is the way to go. Many Email Marketing software make it easier to track key performance indicators (KPIs) such as bounce rate, click-through rate, and unsubscribe rate. These KPIs are critical for understanding the main issues and improving your performance. 

Email Marketing trends 

Before starting to use email marketing as a main tool for tour course sales there are some email marketing trends you should know to create engagement campaigns  and convert subscribers.

When it comes to recent trends you probably think about mobile-responsive design, video content, personalization, etc. And that is quite right, but you should consider Artificial Intelligence which has almost become an inextricable part of all scopes. 

You can use AI to optimize email send times, segment subscribers based on their behavior. It will also help you to write personalized subject lines and email content.

Brand storytelling and interactive emails are also good options to run a successful email marketing campaign. Interactive emails are more about quizzes, polls or GIFs which tend to increase engagement. 

As for storytelling, they assist in creating recognizable brands. Use them to show your audience who you are, tell about your strengths, achievements and benefits. 

Platforms to run Email Marketing 

Many platforms suggest tools to run successful Email Marketing campaigns. A lot of tools are also available for free. Accordingly, you can use these platforms for free then switch into paid version according to your needs.       

1. One of the famous platforms is GetResponse.

You can use it for landing pages, webinar features, automated workflows, and much more. You can go even further using GetResponse to promote and sell products, find potential buyers, build your client list, etc. 

Although GetResponse is an all-in-one perfect platform, you might want to search for GetResponse Alternatives that offer the features and capabilities you need exactly for your email marketing campaigns.

2. Mailchimp can be another good choice to run Email Marketing campaigns smoothly.

Regardless of its user-friendly interface and automation features it has already become a popular platform which is used by numerous famous companies. 

Mailchimp also offers useful email campaign analytics. You can monitor your campaign’s click-through and open rates, as well as revenue generated, and optimize it for better results. 

3. SendInBlue and ActiveCampaign are other alternative platforms to consider.

The first one is an all-in-one platform, which provides automation features, landing page creation tools, etc. ActiveCampaign has CRM tools as well as integrations with other marketing tools. 

Best Strategies for Selling Online Courses 

Now let’s discuss some tips on how to leverage email marketing to sell your online courses. 

First and foremost thing you should do is build an email list. It will help you to differentiate your audience and target people who are interested in your online courses. After that you should segment your email list to send relevant emails to your subscribers. It will help you to increase engagement and sales. 

Keeping your email content creative and engaging is also important. You can send videos, animations, share testimonials and success stories with your audience. To make your email campaigns more engaging include call to action at the end of your emails or landing pages.

There is no marketing campaign that does not include discounts, and Email Marketing is no exception. You could propose some early-bird discounts or bonuses. 

And of course do not forget to follow up your campaigns. You can send additional reminders and encourage those subscribers who don’t take action after your first email. 

Summing up

As you can see, Email Marketing is a very useful and cost-effective tool for selling online courses. There are numerous platforms with various tools, so you can choose the best one for your company. It will help you to drive conversions and achieve your business goals.

Get More Marketing Success Strategies

Check out my money making online business course:  Make Profitable Courses Without The Overwhelm.

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