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How to Build a Marketing Strategy: A Guide for Entrepreneurs

How to Build a Marketing Strategy: A Guide for EntrepreneursIf you’re an entrepreneur you will appreciate this guide for how to build a marketing strategy that converts to sales.

Marketing is one of the pillars of a successful small business.

And even for offline businesses like law firms or dentist offices, it’s also highly competitive.

A lack of marketing is one of the most common reasons why 90% of startups fail.

Fortunately, with the right marketing tools, you can set your practice up for long-term success without breaking the bank.

Let’s talk about how to build a marketing strategy that works!

As you probably know I’m a bestselling author and award winning designer – with about 2 million books and courses sold globally.

I offer a range of online marketing tools in my course: How To Make Profitable Courses – Without The Overwhelm.

I love to help entrepreneurs and businesses to create stand-out brands.

With this in mind, I decided to put together this article for entrepreneurs all about how to build an effective marketing strategy!

How to Build a Marketing Strategy

1. Identify Your Modes

A healthy mix of digital marketing is essential for all businesses, and many local businesses may benefit from physical marketing like flyers, direct mail campaigns, and others.

However, to compete in today’s world, you need a healthy digital marketing mix. This should include email marketing, social media marketing, PPC ad campaigns, and, most importantly, designing a website.

For instance, using social media marketing will be a great option for SMEs as it does not require huge costs and can help them to increase their brand awareness and engage more customers by working with influencers or starting an ad campaign. Youtube, Facebook, Tik-Tok, and Instagram are the most popular platforms for social media campaigns. If you are wondering how to find influencers on Instagram, influencer marketing platforms can help you, as they offer features and filters that allow marketing managers to find the right influencer for their brand by choosing all the requirements.

Having a strong website is essential for any marketing strategy, as it acts as the center of your online presence, especially for marketing. This is where your ads, emails, and social media campaigns will direct traffic, but more importantly, it’s a marketing asset itself.

With a strong website acting as the foundation, you can begin a solid content marketing strategy to help drive organic traffic to your site, which is far more valuable than paid traffic.

2. Set a Budget

Once you’ve identified the forms of marketing you intend to use, set a reasonable budget. For most small businesses, it’s recommended to allocate 8% of your revenue toward marketing, and you can prioritize those funds from there.

Using PPC ads can help you generate the short-term revenue you need at the beginning of your strategy, but it becomes costly over time. If you’re spending $5 per click with a 1% conversion rate, then you’ll need to earn $500 from each customer to break even. That’s why it’s important to build your organic marketing strategies over time.

3. Plan Ahead

Once you build an email list, social media following, and content marketing strategy, you won’t have many ongoing costs. While these may require an initial investment before coming to fruition, they will allow you to generate free long-term traffic for years to come.

If you don’t know how SEO works, offering quality content to users on a high-quality website will prompt Google to promote your content to the most relevant traffic, which can last for years. However, it does take time to build.

With the right marketing services online, and lots of positive motivation for your business, you can build an effective content marketing strategy and eliminate the “guessing game”. For more information, read this.

4. Track Key Metrics

A marketing strategy is only as good as its analytics. It’s critical to track how good your SEO is, how high your conversion rates are, how low your bounce rates are, and other important metrics throughout your campaigns to see how they are performing and what needs improvement. Otherwise, you’re running an obstacle course with a blindfold on. You should also be sure to track metrics according to your niche. For example, if you’re a plastic surgeon, then you should consult something like Dagmar Marketing plastic surgery SEO guide for help to understand your SEO metrics.

Build a Marketing Strategy Today

Now that you know how to build a marketing strategy, why wait? The sooner you develop a healthy marketing mix, the sooner you can benefit from your strategy.

It takes time to build these, but with the right marketing services, there will be a light at the end of the tunnel. Start today and keep up to date with my blog for all my latest marketing tips!

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