Drive traffic to your website with these SEO optimization tricks that are easy and effective. You’ll get more website views that ever before with good search engine optimization.
Did you know that, as of July 2020, there are over 1.7 billion websites on the internet? That’s a lot of websites, which means if you want your website to stand out, you need to master SEO.
The good news? Knowing a few basic SEO optimization tricks is all you need in order to help boost your search engine rankings, driving more traffic to your site.
As you might know, I started my career as a Creative Director at some of New York’s biggest ad and marketing agencies. I still offer one-on-one branding and marketing consultation for small businesses, entrepreneurs and authors.
In this article, I’ll break down a few SEO optimization tricks, as well as give you a few useful tools that you can use to improve your site’s overall SEO. Now then, let’s get started!
One of the biggest and most important SEO boxes that your site needs to check is mobile-friendliness. A site that isn’t mobile-friendly isn’t going to rank high for most search engines, which of course isn’t what you want.
Not sure if your site is mobile-friendly or not? Use Google’s free mobile-friendliness tool to confirm that you’re good to go. And if you’re not, don’t worry, downloading and installing a mobile-responsive theme should take care of the issue for good!
People have been debating word count for years, and more specifically, how it relates to SEO. How many words is enough? What is the minimum amount of words that you need to write in order to rank high on search engines?
Well, while that number isn’t known for sure, most people say that 1,500 words or more per article is a good place to start. This is especially true if you’re trying to rank for a more competitive keyword, and thus, need to stand out from other websites writing about that same topic.
As a website owner, Google’s mobile-friendliness checker isn’t the only tool that you need to be familiar with. Google’s keyword planner tool is extremely important as well, especially if your website is in a competitive niche.
Use the keyword planner tool to find keywords in your niche with a high search volume and low competition. That way you can increase your chances of making content that will rank, allowing you to drive more traffic to your site.
Next to keyword research, online marketing will be your biggest friend. Not sure how to implement marketing to your site? Check out this helpful guide: https://www.digitallogic.co/blog/hospital-marketing/.
It’s important to remember that above all else, search engines like Google want to direct users to websites that offer a good user experience. And nothing ruins a user experience faster than being a victim of a cyberattack.
Because of this, Google only likes to recommend users to sites that are safe and secure. An SSL certificate, which should be available to you for free via your hosting provider, can help you make your site safe for users.
That also makes your site more attractive to search engines, which of course is a good thing.
Well, there you have it! Those are a few awesome SEO optimization tricks for your website.
If you want to improve your site’s SEO, you can do so in a few short hours using this guide!
Looking for more web design tips and tricks? Check out my 1-on-1 branding and marketing consulting.