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Email Marketing vs Social Media? Which is better?

If you follow my work, then you know I started out as a Creative Director in advertising.

One of my goofier claims to fame:

I was the one who came up with the name Croissan’wich.”  

It was chosen in a huge agency JWT competition to become the official name of Burger King’s then brand-new breakfast sandwich.

(If only I’d worked out a deal to get a penny for every Croissan’wich sold.)

I definitely feel my background working in advertising has helped me to become a multi-bestselling author. 

Plus, I love helping people to write and market their book – or create magnetic branding for their business.

Many people believe that social media reigns supreme as the king solution for getting your book or brand out into the world. But studies show that email marketing can be far more effective at connecting with people and winning them over as loyal fans and buyers!

Below is a helpful infographic which shares marketing research about email marketing vs. social media marketing.

Source: Email Marketing vs. Other Digital Marketing Channels by Campaign Monitor


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Karen Salmansohn (Founder)

Hi I’m Karen Salmansohn, founder of NotSalmon. My mission is to offer you easy-to-understand insights and tools to empower you to bloom into your happiest, highest potential self. I use playful analogies, feisty humor, and stylish graphics to distill big ideas – going as far back as ancient wisdom from Aristotle, Buddhism and Darwin to the latest research studies from Cognitive Therapy, Neuro Linquistic Programming, Neuroscience, Positive Psychology, Quantum Physics, Nutritional Studies – and then some.

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