I was the one who came up with the name “Croissan’wich.”
It was chosen in a huge agency JWT competition to become the official name of Burger King’s then brand-new breakfast sandwich.
(If only I’d worked out a deal to get a penny for every Croissan’wich sold.)
I definitely feel my background working in advertising has helped me to become a multi-bestselling author.
Many people believe that social media reigns supreme as the king solution for getting your book or brand out into the world. But studies show that email marketing can be far more effective at connecting with people and winning them over as loyal fans and buyers!
Below is a helpful infographic which shares marketing research about email marketing vs. social media marketing.