Likes don’t pay the bills. However, they do serve as a good metric as to how engaging your social media content is. In social media marketing, getting more likes can also improve your visibility and show people that you are respected and influential in your field.
Facebook introduced ‘likes’ all the way back in 2009 and other social media sites introduced their own like system soon after. When trying to build likes, it’s important to remember that each social media platform is slightly different – on some platforms, likes are easier to obtain or may have more influence on how the algorithm naturally promotes your content. Read below to find out more about how likes vary on different social media channels.
Instagram revolves entirely around image sharing. Images that get lots of likes are more likely to be shown on other users’ feeds. A good amount of likes to aim for on Instagram is 3% to 6% of your follower count. Images that get thousands of likes can be considered viral. Since 2019, Instagram has allowed users to hide their like count. Should you hide your like count on Instagram? This post delves more into the pros and cons.
One of the first social media platforms to introduce likes, Facebook has since diversified its like system by introducing an array of different ‘reactions’. These take the form of different emojis that represent different emotional responses: ‘love’, ‘care’, ‘haha’, ‘wow’, ‘sad’ and ‘angry’. Such reactions allow you to truly gauge the emotional impact of your posts without relying on replies/comments. Getting likes/reactions as a business account is much harder on Facebook than on Instagram. A good amount of likes to aim for is 1% to 2% follower count.For brands looking to strengthen their social media presence across platforms, companies like SocialBoosting offer ways to enhance visibility and engagement through strategic growth services.
LinkedIn is focused towards the corporate world and is one of the most useful platforms for B2B businesses. It is another social media site that has introduced different reactions. These include ‘like’, ‘celebrate’, ‘love’, ‘insightful’, ‘curious’ and ‘support’. This again allows users to truly gauge the emotional response that their content is creating. What’s a good amount of likes/reactions to aim for on LinkedIn. Ideally, about 1 to 3.5% of your follower count.
X (formerly known as Twitter) allows you to connect with millions of users around the world. It is one of the hardest social media platforms to generate likes on with most Tweets not getting any likes at all. An engagement rate of 0.02% to 0.09% is considered good or above average. Of course, posts that do get more than a few likes can quickly be boosted by Twitter’s algorithm and can rapidly become viral.
Reddit doesn’t use likes, but instead uses upvotes and downvotes – which can determine how visible a post or reply is. It’s much easier to get upvotes than it is to get likes on other platforms. 20 upvotes is generally considered good, while getting hundreds of likes can make you popular in the community. Less companies use Reddit than other social media platforms, but it can still be a very effective platform – a Reddit marketing service can help you when promoting your services on this platform.
TikTok is one of the newest of the major social media platforms, but has quickly established itself as one of the most popular. This social media platform is focused around short videos, with posts having an average engagement rate 4% to 18%. Getting likes is easier on this platform than on other platforms. A good like-to-view ratio is 1 like for every 10 views.
Finally, it’s worth discussing YouTube. This video sharing site’s like system has evolved drastically throughout the years – videos once had a star rating, which was replaced by a like/dislike bar. Nowadays, you can still like and dislike videos, but dislikes are private. Getting a high like-to-view ratio on a video can result in YouTube’s algorithm promoting your video in users’ recommendations. A good like-to-view ratio to aim for is 2.5 to 4.4%.
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