Grab these helpful insights for how to improve traffic from your social media to your website so you can grow your business and profits.
If you ask any marketer about the pros and cons of social media in terms of marketing, it’d be no surprise to find that the pros outweigh the cons by a thousandfold.
The challenge lies in garnering attention from your market and making loyal customers out of them.
However, getting there isn’t as linear as many think.
The world of social media has added layers to the customer’s journey, and that should be accounted for when directing traffic to your website and other marketing efforts.
One of the first few steps to getting the customer to purchase from you is to get noticed. How else would potential consumers know that your brand exists?
Well, I want to boost your chances of getting noticed so you can attract more traffic from social media to your website. So I put together this helpful article.
As you might know, I am a bestselling author with about 2 million books sold globally.
Plus I created a program to help entrepreneurs to make money online called Make Profitable Courses Without The Overwhelm.
I love sharing insights and strategies to help people to become more successful.
With this in mind, here’s my quick guide for increasing social media traffic to your website.
Coming up I will show you how to attract traffic to your website with these helpful social media tips!
One of the fundamental factors that make up a successful marketing campaign, increase in sales, and any other short-term or long-term goal is to know your people. Who is your audience? How can you reach them? Once you’ve reached them, how do you make loyal customers out of them?
In every scientific venture, the first step to cover is to observe the subject of interest. The same goes for figuring out your customer demographics.
Make use of existing data (e.g., analytics, order forms, etc.) to make out trends and similarities among the customers. Observe the average age range, location, gender, and the like. You may even take advantage of this time to discover your best sellers and repeat customers. There’s a lot of information one can draw out from raw data, so be sure to observe, analyze, and strategize accordingly.
Whether you’re starting a business, creating an e-commerce blog, or setting up your social media, knowing your target audience is key to the success of your endeavors.
It’s a common sight to see people looking down on their phones these days. From groceries to health trackers, everything is optimized and made accessible on our phones.
If it’s not booking a therapy session or updating a virtual bullet journal, people are browsing through their social media. Recorded data backs this up, showing that there are an estimated 4.08 billion active social users all over the world as of October 2020. The data supports that a mobile-friendly website is a way to go!
The SWOT analysis is many’s go-to device for breaking down a company’s features into comprehensive, digestible parts. It highlights four important things: strengths, weaknesses, opportunities, and threats. Additionally, it aids in realizing a company’s competitive position and in developing strategies for short-term and long-term growth. It makes use of internal and external data that are relevant to the company and the industry that it belongs to. The SWOT analysis is also used by companies as a self-assessment tool, so it’s beneficial for internal use too.
When it comes to brand image, there are two fundamental things to consider: your brand identity and brand voice. Having a solid brand image helps attract potential customers and eventually make loyal ones out of them. These terms are closely related. Let’s break these down to see the bigger picture.
Brand image has more to do with what’s under the skin than you think. Today, an image of a brand is mostly based on the customer’s impressions, leading to the perceived recognizability and credibility of a brand. In other words, brand image is how a company is perceived by its customers, with the help of the brand identity. Brand identity, on the other hand, is how the company projects who they are and its values. These usually come in tangible and visual forms (e.g., logo design, color scheme, slogan, culture). These two terms are easily interchanged, and it’s no surprise given the closeness of the association. Nevertheless, brand identity is integral in realizing the brand image, and vice versa.
Now that we’ve tackled image and identity, it’s time to touch on brand voice. Brand voice is often “heard” through brand lingo, slogans, style of speech on social media, etc. But how does the brand voice fit in the picture exactly? The brand’s personality is shown the most through its written content, known as brand voice. Communication is a big part of marketing. Depending on your audience, it’s important to reach them through your brand voice, without compromising your identity. This is another reason knowing your market is important.
Nailing your brand voice isn’t as easy as you might think. The digital world is a rowdy place filled with different voices from both brands and consumers. Although you can stand out with your brand logo, aesthetic feed, and HD behind-the-scene Instagram stories, written content should be given the same effort too.
The place to be these days is online. To help put your company on the map, you have to make yourself visible on multiple social media platforms. However, this doesn’t guarantee a wide reach. You have to play the game of analytics and numbers to get yourself a lot of interactions on posts, follows, retweets, shares, views, and more.
Having more than one platform helps increase brand visibility and awareness. The more visits your social media platforms have, the more people will be directed to your website. However, note that each platform has its own algorithm and analytics you should be familiar with. Doing so will help you reach as many people as you can, in the shortest amount of time possible. You may also take advantage of boosting posts or Google Ads for businesses.
Every piece of content produced should be enticing enough for people to keep wanting more, credible enough to be considered a reliable source, and relevant enough for many to be able to relate to. These sound like challenging objectives, but they are definitely feasible and worth it.
It makes sense to make content that’s on-brand and relevant, but the real pickle is keeping your audience interested enough to stick around and, eventually, direct them to your website.
Consistency is key, as they say. Keep the momentum going as much as possible. This way, you get to keep your audience engaged, and you can see significant growth on social media in real time.
Many companies today are exerting more effort in their SEO efforts. Ranking higher in search engine results not only gives a website more visibility but also implies that it’s credible and high quality too. SEO, or search engine optimization, is the technique of developing and improving valuable, reputable content that allows website visitors to discover answers to their questions.
SEO is a great tool to optimize, and it doesn’t have to cost you anything! Take the time to examine higher-ranking sites that are by other brands in your industry. Create, expand, and refine a list of keywords you’d like to use for content. Take advantage of free SEO and keyword tools online to help with that. You can also observe the keywords used by your competitors and use that to your advantage.
Using social media to drive traffic to your website is not a goal that can be accomplished quickly. It’s an objective that doesn’t promise a linear path or a smooth one. It’s inevitable to have some trial and error here and there. Although this may be daunting, it’s an experience worth having. Be sure to document everything as you go. Remember, data is key.
Basically, you gotta know your market. And you must have a solid, positive brand image. Plus you must keep producing relevant, credible, and relatable content. Finally, you need to take advantage of analytics and algorithms, so your website traffic and brand will grow. Happily, when you develop and improve your brand, and are strategic and methodical about it, your client base will eventually expand.
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