How To Create A Successful Team In Real Estate

How To Create A Successful Team In Real EstateAre you trying to create a successful team in real estate but not sure where to start?

Whether you are a new agent or a seasoned pro, you will need to put together a great team if you want to succeed in today’s competitive marketplace.

I love to support teams of all kinds. I have helped people in real estate, finance, medical professions and creative fields.  But in this article I will focus in on real estate teams.

As you might know, I am a bestselling author with about 2 million books sold globally.

Plus I created a program to help entrepreneurs to make money online called Make Profitable Courses Without The Overwhelm.

I love sharing insights and strategies to help people to become more successful.

With this in mind … here’s some helpful info for real estate teams.

 5 tips for creating a successful team in real estate

1. Define your goals and objectives

Before building your team, you need to know what you want to achieve. Do you want to grow your business? Make it more efficient? Expand into new markets? Once you know your goals, you can start creating a team to help you achieve them.

2. Find the right people

Not everyone is cut out for a career in real estate. It would help if you found people who are passionate about the industry and have the skills and personality to succeed.  And it would help if you consider finding individuals that have taken a real estate masters program and wish to advance their career and gain specialized knowledge in the field of real estate and hotel development. The best way to find great team members is to network with other agents and industry professionals.

3. Train and support your team

Once you have found the right people, training and supporting them is essential. Make sure they understand your goals and objectives and give them the tools and resources they need to succeed. When agents feel supported, they are more likely to stick with your team and help you achieve your business goals.

4. Communicate regularly

Building a great team requires clear and consistent communication. Make sure you regularly communicate your goals and expectations to your team members. This will help everyone stay on the same page and work together towards common objectives.

5. Set up systems and processes

Putting together a great team is only half the battle – you also need systems and processes to help them succeed. This might include lead generation and follow-up, transaction management, and marketing. By setting up systems and processes, you can make sure your team is running like a well-oiled machine.

Must-Have Components Before Growing Your Team

You Must Have a Strong Pipeline of Leads

To build an excellent real estate team, you must have a never-ending supply of leads to keep your team busy. A strong pipeline of leads can come from your sphere of influence, real estate Sphere of Influence, internet leads, and purchasing lead lists.

It is important to note how most agents will not accept a smaller commission to join a team if they must generate their leads. This is because generating leads on your own is a very costly and time-consuming investment.

Two ways of generating leads in real estate


I am entrepreneur and influencer with a very successful Facebook community. Let me tell you emphatically: You will want to generate real estate leads on Facebook. It’s one of the most effective ways to reach your target audience. You can use Facebook advertising to target people based on their location, interests, and demographics. For example, you can target first-time home buyers in a specific city or people who have recently moved to a new city.


Google AdWords is another effective way to generate real estate leads. You can use Google AdWords to target people searching for homes in a specific city or region. For example, you can target people searching for “homes for sale in Los Angeles” or “houses for rent in New York.

You Must Have a Great Support Staff

One of the most important aspects of having a great team is to have a great support staff. A great support staff will help your team with lead follow-up, transaction management, marketing, and bookkeeping.

Some of the roles of excellent support staff are real estate administrator, transaction coordinator, marketing coordinator, and office manager.

Real Estate Administrator

The daily operations of a real estate office are handled by a real estate administrator. They make sure the office runs smoothly and efficiently. Real estate administrators typically have a background in business administration or management.

Office manager

Managing an office’s day-to-day operations is the responsibility of an office manager. They make sure that the office is running smoothly and that all the team’s systems and processes are in place.

Marketing person

Creating and implementing the marketing plan for a team is the responsibility of a marketing coordinator. They will work with the office manager to make sure that all the team’s marketing materials are up-to-date and that all of the team’s listings are being marketed effectively.

Transaction coordinator

A transaction coordinator is responsible for managing the team’s transactions. They ensure that all the paperwork is in order and that all deadlines are met. They also coordinate with the escrow company, title company, and loan officer to make sure that everything is running smoothly.

Inside sales agent

An inside sales agent is responsible for making cold calls, setting appointments, and following up with leads. They are the first point of contact for many of the team’s leads. Having at least one inside sales agent on your team is essential to generating a consistent flow of leads.

You Must Have a Strong Team Culture

Strong team culture is one of the most important aspects of having a great team. A strong team culture will help your team members feel like they are part of something bigger than themselves. It will also help them feel more connected to each other and the team’s goals.

Some ways to create a strong team culture include holding team meetings, going on team outings, and celebrating team milestones.

You Must Have a Clear Vision and Goals

There must be a clear vision and objectives for your team. The vision and goals will help your team members know what they are working towards. They will also help keep your team focused and on track. Some examples of visions and goals are “to be the top real estate team in our city” or “to sell 100 homes in the next year.”

You Must Have a Lead Follow Up Methodology

Your team needs to have a system for lead follow-up. The system should include a process for how leads are contacted, how often they are contacted, and what happens if they are not contacted.

A system for lead follow-up will help your team stay organized and ensure that no leads are falling through the cracks. Some examples of lead follow-up systems are “The Four Day Rule” and “The Ten-Day Rule.”

You Must Have Engaging Client Events

Hosting engaging client events is a great way to build relationships with your clients. It is also a great way to generate referrals. Choosing events your clients will enjoy and will fit their budget is essential.

Examples of fun client events are a summer BBQ, a holiday party, or a wine tasting. These events will help you build relationships with your clients and generate referrals.


Having a great team is essential in any business – including the pursuit of success as a real estate agent. A great team will help you create powerful marketing, generate leads, sell homes, and build relationships with your clients.

There are many aspects of having a great team, but some of the most important are great support staff, a clear vision and goals, and fun client events. To be a successful real estate agent, ensure you have a great team.

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