If you want more customers in your shop, here are tips for increasing retail store foot traffic. Learn marketing and branding secrets.
In the world of business, you’re always unsure and eagerly awaiting every month’s end. You know you have to pay the bills, and ensuring you can do so isn’t always the easiest of tasks.
If you have a retail business and survived the devastating effects brought by Covid-19, you understand the struggle, and you’re doing everything in your power to rebuild your business.
Unfortunately, due to the coronavirus pandemic, the mindsets of a large percentage of consumers turned to online shopping. Well, that’s great, and all, but most people still buy from retail stores. With competition as challenging as it is, you need to stand out to attract potential customers to your location.
Instead of only trying to compete with a physical location, you can also consider entering the eCommerce market with your business.
If you’re familiar with my work, then you know I started my career working in big New York marketing and branding agencies. I still offer 1-on-1 business consulting to small businesses, entrepreneurs and authors. In this article I’ll be focusing on giving advice to help increase retail store foot traffic.
It’s tough not to be in control of your business sales with a brick-and-mortar store. But with an eCommerce platform and a store combined, you’re destined to start selling more.
This article will look at four top tips to increase online and physical traffic, ultimately leading to increased revenue.
When you start creating an online platform to complement your existing retail store, you’ll begin by getting a website up and running. If you have some disposable cash to invest in your website, you can immediately approach a web developer and start building your website. If you don’t want to spend money on it, luckily, you can make use of the WordPress software, which is free. On WordPress, you can develop a website using a simple drag and drop system that does all the coding in the background. It’s one of the most accessible platforms to use, and many experts can teach you a thing or two on their youtube profiles.
Once your website is up and running, your priority should be increasing web traffic. The easiest way to do this is by bidding on specific keywords in your market and looking at your clicks increasing. But as your clicks grow, your budget follows a similar pattern. Google Ads utilizes a pay-per-click (PPC) method that charges you for every keyword, leading to a site visitor. Suppose you’re in a highly competitive market where significant organizations already own all the keywords; this might be an expensive path to follow.
Search engine optimization is a long-term marketing investment where you insert keywords and backlinks linking from and to your website. It is to increase the quality and quantity of website traffic by using organic search results from Google. Google owns an algorithm that ranks websites based on many features, and your SEO is one of them. It will also pick up when you cram keywords into an article, leading to a worse ranking on its platform.
The accessibility will also determine your online store and physical location traffic if you make way for individuals and mobility scooters by installing ramps and encouraging broader isles. You can also ensure your store is child-friendly and that you have enough space to accommodate all your customers at once. Regarding your website accessibility, ensuring your platform is user-friendly and responsive is already more than enough to get your customers to make their first purchase. It’s much easier to shop somewhere you know your value, and you know you won’t have any hassles on your shopping day.
Your customer service might also be one of the most critical long-term customer retention strategies. This means the more you interact and build reports with customers, the better their overall experience, which almost guarantees another visit to your store within a few months. Many successful individuals have emphasized the importance of sharpening upon customer experience to increase turnover and revenue.
Once you build up a following online and thousands of individuals follow your brand, it might be a great idea to market in-store promotions to increase physical foot traffic. For customers happy with your product, price, and customer service, it’ll be a no-brainer. It might instantly increase your in-store traffic as well as your online traffic. By doing this, you’re not only getting customers in the door, but you might also reach new potential customers who want your product.
When you understand the tech at your disposal, and you start making use of it, keeping your doors open will be the last thing on your mind. You’ll be running around, talking to customers, shipping parcels, and drinking coffee while doing so. Go out there and make the most of what you have every day, and you won’t regret it for the rest of your life.
Hire me for 1-on-1 business consulting – here.