Learning which marketing methods are the most effective is a vital part of ensuring that your company’s service or product reaches the right audience to create customers.
However, a marketing campaign can be a confusing and expensive to undertake – especially if you’re unsure where to start.
So right now you might be wondering…
If you’re familiar with my work then you know: I started my career working in New York’s top marketing and advertising agencies. I now work with business people 1 on 1 to help them with their branding and marketing.
As a marketing consultant, I absolutely recognize that there are a wide range of marketing strategies – with more being coined seemingly every day. With this in mind, it is essential to choose the methods that align best with your goals for your business.
So I put together this guide (below) to help you to explore the most effective marketing methods.
Social Media Marketing primarily focuses on offering users valuable content they can share across their social networks, resulting in enhanced visibility and traffic. And social media shares of videos, content, and images impact SEO (search engine optimization) efforts by increasing search results within social media networks, such as Twitter, YouTube, Facebook, Instagram, and LinkedIn, as well as search engines like Google.
Social media marketing is efficient because it reduces marketing spend while increasing lead generation by humanizing brands and encouraging conversions. Under ideal circumstances, customers re-share your content organically, expanding your reach without your having to lift a finger. Many social media platforms also collect data and present it in interfaces optimized for entrepreneurs, making it easy to pull metrics that give you marketplace insight.
With people spending more time on social media, it’s high time you concentrate on social media marketing efforts. Start by outlining your goals and devise a strategy to offer value to your audience constantly.
As a business owner, you should consider getting more involved in your local community. For instance, offer free services or products to nonprofit organizations, schools, or libraries, or sponsor a children’s sports team. Similarly, businesses looking to build their brand in their local communities should concentrate on adopting in-person methods like hanging flyers, hosting events, or putting up a booth at local fairs.
You should also connect with the small business network in your area. One way to get involved in your local small business community is by joining your local chamber of commerce. Memberships are a fantastic opportunity to network with other small business owners, helping you build a reputation as a local expert in your field.
Promotional products are powerful tools to improve your marketing strategy. Often customized with a company’s logo, name, and contact information, companies give away these products for free in hopes that they will help customers remember their brand.
When your customers or potential customers see your logo and business name on promotional items, they grow familiar with your brand name. Even customers who aren’t familiar with your product or services will know your brand logo and be more likely to seek your business.
Furthermore, as your promotional products are free, customers are more likely to pass them on to someone. For instance, your customer might lend your high-quality branded pens from Quality Logo Products to someone who isn’t familiar with your company. This serves as free advertising.
Value additions are one of the most powerful selling points for any business. On the surface, it might look like free appraisals and coupons. However, they are aimed at enhancing customer satisfaction and making you stand out against the competition. A few primary value addition methods include discounts, guarantees, repeat or first-time customer incentives, referral rewards, and point cards.
The determining factor for a person choosing between one of two similar shops is a preferred customer card or point system. The best thing about value additions is that you don’t have to promise much to add value.
You wouldn’t invite guests over for dinner in a cluttered house, right? The same holds for your website. In the online world, you only get a short amount of time to grab your visitor’s attention. If your website is messy and doesn’t have a clear message or call to action, people won’t be sticking around for more.
If you are a small business, setting up a website is a must, especially an e-commerce website through which people can buy your products or services. Also, consider starting a blog on your site. The content you put there will help make your website more popular on search engines by bringing in a new potential clientele.
After you’ve gone through all the options, be sure to choose the right marketing methods for your business. Know that all these types of marketing techniques work together in great synergy, so try several.
If you need further help, you can hire me for marketing consulting. I will help you to decide which methods fit your business requirements best and express your brand to the fullest.