What is business coaching and when and why do you need it? Read on for a full explanation of the benefits of getting coaching.
Starting and running a successful business is hard work. Each stage of a business’s life needs different strategies, resources, and approaches.
Every business owner or manager has to make decisions to make sure all these things work together. Because of the enormity of the decisions that have to be made, the need for someone to provide a second option can arise. That person will likely be a business coach who will not only help you align your business better, but also help you become a better manager or owner. They’ll help you to improve your team’s performance while also maximizing your potential.
A business coach is a consultant who provides a business owner or a manager with an outsider’s perspective of their business. Sometimes, they can also be personal helpers, giving you the tools that you need to become a better manager, find career fulfillment, or help you find out what is important to you.
In short, depending on the business coach you hire, they can be anything you need them to be; a life coach, a mentor, a psychologist, or someone to talk to.
No matter what your relationship is with your business coach, their main goal is to help you maximize your business and personal potential.
Every business’s needs and circumstances are different. There is no one single answer as to when you should hire a business coach.
Some managers need business coaching in the early stages. Here, they need a business coach who will help them get their businesses off the ground.
Other business owners need business coaches after the initial growth phase passes. In this case, they need the business coach to help them improve and streamline operations so they can keep growing.
Some managers will hire a business coach so that the coach can help them become better managers.
I’ve been hired as a business coach by entrepreneurs, authors and small businesses for the last 2 decades – ever since I quit my Senior VP Creative Director career in advertising to become a bestselling author and award winning designer with about 2 million books sold globally.
I always start with what I call “An Audit and Inventory.” It’s a 3 hour process – which is a little like a therapy session and a lot like a full deep dive into your business, talent, mission, project review.
A business coach starts by helping you look around and take stock of where you are. They will then lead you through the process of formulating a plan that will help you find out what you need to achieve in your business or personal life and ways to get there.
A major reason why people hire a business coach is that they have a nagging feeling that something is not right with their business. Some of the areas you might feel stuck on include deciding which projects and ideas to pursue and how to get unstuck and achieve the success you crave.
A business coach will start by learning everything about you and your business to see where these feelings are coming from. By doing this, they will be in a better position to explain what you are doing right and wrong and why it is not working.
Next, they will help you define and understand what success means to you in the context of your business and life. At the end of this process, they will help you realize why you and your business are misaligned and the steps you need to take to get rid of those nagging feelings you have by making everything work as it should.
A business coach will look at both you and the business from a customer’s, manager’s, and business owner’s perspective. By doing this, they will find out if you are achieving the goals you have set out for your business. If you are not, they will either help you work towards achieving your goals or formulating new, attainable goals.
They will help you set are very different from the ones you set for your business. For the business, you might set goals where you need to hit certain numbers or attain other symbols of success. For a business coach, the goals you set have to align with your values, and achieving them provides more than an arbitrary symbol of success.
A business coach helps you discover the hidden motivations that are pushing you to want to succeed. These can include your love for the business, growing the business into a multi-million business, helping others or building wealth. It is these motivations that provide the “why” for running the business and wanting to be successful. Understanding them lets you establish your vision first and then the goals that align with this vision second.
Throughout this process, the business coach will collect invaluable insights into who you are and how you operate. This way, they will have the right advice and answers for you when you need them.
Even with the right vision and goals in mind, you can end up achieving none of it if you do not have a clear understanding of your strengths and weaknesses.
A coach can help you amplify the effects of your strengths in your business’s success and help you find ways to work with your weaknesses, so they do not drag you down.
A coach helps you see all this, including the parts you ignore, would not like to see, or that you would never acknowledge exist.
A business coach helps you realize that your success and that of your business are the sum total of your actions. They will only help you be accountable for everything you do. In addition, some business coaches also act as accountability partners. This way, they help you keep moving in the right direction and correct the course when you start to veer off.
By being there for you, a business coach can help you recover from setbacks, stay motivated, and celebrate successes.
If you run a small business, you might not be able to afford someone full-time business. If so, you could have one or a few of your employees take business coaching courses. Many training providers have adapted to the new world and offer business coaching courses online.
The BCF Group has a number of business coaching qualifications and courses for managers who want to become not only better managers, but also excellent business coaches themselves.
Business coaches go beyond helping you with your business. They can teach you valuable skills and lessons that could be applied in other areas of your life too. You’ll be motivated to live life as your highest potential – in love, friendships, health, etc…
I started off in the corporate world – in major advertising agencies in New York. I quickly became a senior vice president creative director – in my late 20’s. Then I quit my job to pursue my passion for becoming a bestselling author.
For the past 2 decades a wide range of authors, entrepreneurs and small business now hire me as their business coach to empower them to achieve extreme success. Learn more here!