Guy Kawasaki is a Silicon-Valley based author, speaker, entrepreneur, chief evangelist of Canva, trustee of the Wikimedia Foundation, brand ambassador for Mercedes Benz and executive fellow at the Haas School of Business at U.C. Berkeley.
Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of the Start 2.0 and The Art Of Social Media and Enchantment: The Art Of Changing Hearts, Minds and Actions.
Guy – as my readers know, I love creating inspirational posters. In fact, my inspirational posters which I write and design each day are the fuel behind how I grew my Facebook author page to over 1.3 million fans. It’s no secret that I’m a huge fan of Canva to create posters. I know you’re the chief evangelist of Canva and helped to grow Canva from 1.8 million users to 10 million users in 12 months. This brings me to my first question….
A: I’m into leveling the playing field and democratizing stuff. My first job in tech was in the Macintosh Division. There our task was to democratize computing. Canva is democratizing design. Empowering people so that with out expensive software and extensive training they can create great graphics.
So the passion for Canva is because it is a great platform for changing the world—making a “dent in the universe” as Steve would say.
A: It’s not “my” plan. There is a great team of people around the world that is sustaining our growth. It’s not any single thing: there’s the added functionality of the desktop, iPad, and iPhone products; additional stock photos and vector graphics, customer service and support, reaching out to more markets in their own languages, and addressing large enterprises. In short, “it’s complicated”—but we have lots of hardworking and talented people.
A: A mission statement is typically ten to fifty words long. No one can remember them, and you’d never guess which company they apply to. A mantra is three to five words long. Anyone can remember them.
For example, a mantra for Nike would be “authentic athletic performance.” A mantra for the Air Force would be “kick butt in the air.”
A. My personal mantra is “empower people.” That’s what I try to do with my writing, speaking, advising, and investing—my interviews too!
A: It’s not easy. It’s not clear that I pull this off. I travel a lot, but when I’m home, I don’t go to an office and work sixty hours a week. I try to never travel on a weekend. I have a rule that I never get on a plane for free.
A: My most important parenting philosophy is “Drop everything when your wife asks you to do something.” That’s all a man really has to know.
A: Pre-launch: focus on prototypes. Launch: focus on sales. Post-launch: focus on bugs. Overall, companies should always remember, “Sales fixes everything.”
A: I have my doubts that online digital courses will replace face-to-face teaching, but I have no doubts that they will democratize education. When all you need to learn is Internet access and intellectual curiosity, good things are bound to happen.
A: I’m totally bullish on social media for creating and distributing content. Right now Facebook and its sub-brands reign supreme but we know what happened to MySpace If I could predict the future, I would know where to invest.
Canva, my company, is particularly good at helping people create great graphics to enhance communication capabilities. Here’s a link so that people can buy free photos and designs: canva.com/gift/guylive
A: I love online videos—in particular “live” online video such as Facebook Live. This platform is the best source of interaction and engagement for me right now. I think that brands should leap on this as a source of good, fast, and cheap marketing.
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Hi I’m Karen Salmansohn, founder of NotSalmon. My mission is to offer you easy-to-understand insights and tools to empower you to bloom into your happiest, highest potential self. I use playful analogies, feisty humor, and stylish graphics to distill big ideas – going as far back as ancient wisdom from Aristotle, Buddhism and Darwin to the latest research studies from Cognitive Therapy, Neuro Linquistic Programming, Neuroscience, Positive Psychology, Quantum Physics, Nutritional Studies – and then some.