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Have you heard about The “Do Good Feel Good Phenomenon”?

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Do good,  feel good. Feel good, do good. Keep the cycle going. – Karen Salmansohn

Have you heard about  “Do Good Feel Good Phenomenon”? Researchers have discovered that the more people do acts of altruism, the higher they raise their self-esteem and raise their happiness. As a result, this makes them want to continue to do more positive, loving habits….which then makes them feel even better about themselves – which makes them want to do even more acts of altruism. And onward the upward cycle goes! Unfortunately this cycle also works in the opposite direction. The unhappy can become unhappier by indulging in negative behaviors – which then lowers their self esteem and makes them feel more unhappy — thereby making them want to do more negative behaviors  — which then further lowers their self esteem – and down, down, down does their life spiral does go.  Watch out for those downward spirals! Get yourself hooked on the Do-Good-Feel-Good upward spiral instead.


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Karen Salmansohn (Founder)

Hi I’m Karen Salmansohn, founder of NotSalmon. My mission is to offer you easy-to-understand insights and tools to empower you to bloom into your happiest, highest potential self. I use playful analogies, feisty humor, and stylish graphics to distill big ideas – going as far back as ancient wisdom from Aristotle, Buddhism and Darwin to the latest research studies from Cognitive Therapy, Neuro Linquistic Programming, Neuroscience, Positive Psychology, Quantum Physics, Nutritional Studies – and then some.

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