Different Types of Psychology: Understanding Human Behavior

Psychology is the field of exploring how thought processes, emotions and human behavior all work together in a person’s life.

There are also many different types of psychology, and below, we’ll cover several of them and how they relate to human behavior.

I’m sharing about this topic because I’m a bestselling wellness author and leading Behavioral Change Expert, and love to help people to live healthier lives.

Clinical Psychology

First up, there’s clinical psychology is used for the diagnosis and treatment of mental health disorders, behavioral problems and emotional issues. Some areas clinical psychologists work with include:

• Providing therapy for those going through emotional regulation problems and who need trauma recovery.
• Providing cognitive-behavioral therapy (CBT) to help change negative thought patterns.
• Helping individuals through disorders like PTSD, depression, anxiety, schizophrenia, and OCD
• Diagnosing things like autism, ADHD, ODD and other related disabilities.

Clinical psychologists are very important for those who are struggling with their mental health.

Psychology of Marketing

Marketing psychology (or consumer psychology) is designed to focus on understanding the why behind how people buy a service or product. This field studies social and cognitive psychology to help predict consumer behavior. This helps businesses to target their marketing strategies more effectively. Marketing psychology uses different things such as:

• Color theory to trigger emotions of trust in a brand.
• Presenting a product in an irresistible light to make other competitor products less attractive.
• Highlighting what a consumer will lose if they don’t make the purchase fast.

Marketing psychology helps businesses craft campaigns that resonate emotionally and encourage long-term brand loyalty.

Forensic Psychology

Next, there is forensic psychology is used in the legal system to help law enforcement officers understand a criminal’s behavior and why they might do something as bad as they did. Some things forensic psychologists do include:

• They work with investigating child custody disputes.
• They help profile criminals to understand why they do what they do, especially serial killers.
• They may help with interrogation strategies or with crime scene analysis.
• They evaluate the mental capacity of the criminal.

Forensic psychology is a very important field to understand how criminals work in order to catch them or sentence them correctly.

Cognitive Psychology

Next there is Cognitive psychology focuses on how people remember, learn and think. This type of psychology explores memory, perception, problem solving and decision making. Some key areas cognitive psychology is used include:

• Enhancing educational methods through better understanding of learning processes.
• Studying memory retention and improving techniques for memory recall.
• Helping tech companies design user-friendly interfaces based on human cognitive abilities.

Cognitive psychologists work to study how the overall brain functions in order to help improve everyday life of people affected by cognitive disorders.

Developmental Psychology

Plus, there is developmental psychology focuses on the psychological growth of individuals across their lifespan. As children change, so do their cognitive abilities, emotional growth, and overall behavior in social settings.

Development psychology helps to understand how a person evolved through their childhood and into adulthood and what experiences impacted them positively and negatively. Some areas this psychology targets include:

• Childhood cognitive and emotional development.
• Adolescent socialization and identity formation.
• Aging and its impact on memory, personality, and well-being.

Developmental psychology is good for those who may have developmental problems in their life.

Endnote: Different Types of Psychology

By understanding some of the different types of psychology fields available in the world you can get a deeper understanding of how humans behave and potentially pursue a career in the one that interests you the most.

Learn How To Stay Calm In Tough Times

Explore my bestselling and therapist recommended audio and video program: The Anxiety Cure Course.