Dressing For Success – Does it Work?

Dressing For Success - Does it Work?If you want to succeed in your career, you might be wondering does dressing for success work to help you to do better at your job and make more money? Read on…

Have you ever noticed how wearing a suit and tie can make you feel more professional, more competent, and more confident?

If you’ve felt that way before, you’re not alone. Wearing appropriate clothing on the right occasion can subconsciously affect your behavior, influencing how you carry yourself and how people perceive you.

This is especially true in the professional world. First impressions are crucial when meeting with potential clients or customers—and no one likes to entrust their hard-earned money to some sloppy and disorganized-looking fellow.

So yes, dressing for success does make a difference. And I’m here to motivate you to take time to dress at your best.

As you probably know I’m a bestselling author and award winning designer – with about 2 million books and courses sold globally.

I offer a range of online marketing tools in my course: How To Make Profitable Courses – Without The Overwhelm.

Plus I offer Peak Performance Coaching for individuals and corporate teams.

I love helping people to live their most successful and fulfilling lives. So I decided to put together this article with some key reasons you should put in the effort to dress for success.

6 Reasons Why Dressing For Success Actually Works

Here are some of the benefits of dressing for success.

1. It makes you feel smarter.

entrepreneur quoteBelieve it or not, wearing an attire a notch above casual clothing makes you feel more intelligent.

A study published in Social Psychological and Personality Science found that people who wear formal attire perceive themselves as smarter and more competent than those who don’t.

While you won’t be bestowed with a higher IQ just by throwing on a suit, the extra confidence boost might just give you the edge you need to succeed.

It will especially come in handy during a presentation when you want to appear confident and composed.

2. It puts you in the right frame of mind.

bad mood quoteLet’s face it: when you dress in a loose, plain T-shirt and shorts, it’s easy to feel lazy and lethargic.

You’d likely be tempted to just stay in and stream TV shows all day, or at the very least, not do anything that requires a lot of brainpower.

But if you wear something more formal like a dress shirt and jeans from Maplestore, you’d feel more motivated and focused on achieving your goals.

Dressing up nicely can also make you feel more responsible and critical, deterring you from making impulsive judgments.

When you wear formal clothing, it also allows you to adopt a different, more confident persona. If you need to be more assertive, for instance, dressing the part can help you feel and behave more like that person—which can be just what you need to close that important deal.

3. It makes you more persuasive.

dress for successClothes can also be a powerful tool for persuasion.

When you want to influence others, you should have an eye-catching style to gain people’s attention.

Good grooming and well-fitting clothing have been shown to influence people’s perception of you, as well as your performance quality.

This is why it’s essential to make sure you look presentable before an important meeting or presentation.

It’s one of the easiest ways to impress your boss, co-workers, and clients—or at the very least—not make a bad impression.

4. The right color choice can lead to success.

It’s not just the sophistication of your clothing that matters—the color of your clothes is important, too.

The primary color of your outfit can psychologically impact how your audience perceives you.

Here are some ways colors may be perceived by the other party:

  • Black: authoritative, powerful, and professional.
  • Blue: trustworthiness and responsibility.
  • Red: energy, assertiveness, and dominance.
  • Green: growth, nature, and relaxation.
  • White: honesty, cleanliness, and purity.

If you want to close a business deal, wear something in the color red to exude confidence and authority (or blue to exhibit trustworthiness).

If you’re going for a more relaxed look, try incorporating green in your outfit palette for its calming aura – Paloma Wool is a good example of calm, colorful knits.

In short, dressing for success can give you an edge in your professional life, helping you be more persuasive, influential, and competent. So before heading to that important meeting or presentation, be sure to look your best and give yourself the best chance of success.

5. It opens up more opportunities.

does dressing for success workIf you dressed in overalls or ragged clothes for a job interview for a new career, would you expect to get hired? Most recruiters would likely leave your application letter in the discard pile—and for good reason.

The way you dress can influence the way others perceive you and the opportunities you are given.

If you want to be seen as serious about your career, you’ll have to dress the part. When you put some thought and effort into what you wear, it shows others your dedication and professionalism.

It also indicates that you’re willing to make an effort and take the job seriously. This can give you a significant advantage over other job applicants, which can help you land that coveted job offer.

6. It improves productivity.

dress for success quicklyThere’s a reason why many upper management and CEOs dress formally to work.

According to a 2015 paper published in Social Psychological and Personality Science, wearing a formal outfit increased abstract thinking significantly. 

This is likely because a good outfit can make you feel more…

  • powerful
  • influential
  • competent

And these are all powerful qualities that can lead to improved productivity.

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