Gabrielle Bernstein came to me with a problem.
She wanted to be an inspirational book author – but after a few years of pitching a book proposal titled “Falling In Love With Your Future,” she still hadn’t gotten a publishing deal.
Gabby was getting pretty frustrated, as you might imagine. She showed me her book proposal – asking me to help her to rewrite it.
When I read her proposal I immediately felt something was missing from her book’s premise:
THE SINGULAR PRONG.
Her book proposal didn’t have a high-concept message. It was too general - not specific enough to be summed up quickly in a way that would hook a publisher and captivate an audience.
And I also felt her book's title (“Falling In Love With Your Future”) did not follow a SINGULAR PRONG approach.
Her title - and the book's contents - were both rather vague.
Plus on top of that it was also a bit “ho-hum” /“old school” for the younger hip generation she was seeking to reach.
So I worked with Gabby to help her find her SINGULAR PRONG.
Together we jackhammered down to her wanting to help people to be less concerned with materialism - and more focusing on finding their “ truest self” - so they could experience "true happiness."
I then came up with an idea for the book title - and concept - one which could position her as a fun and hip author – a priority of hers.
Back in 2008 I’d written my bestselling Bounce Back Book.
Within this book I had written about something I called “adding more ING to your life.”
This was a quirky phrase I made up. The “ing” term referred to research I’d found which supports how money doesn’t bring you happiness – doing activities you love brings you happiness!
For example: Ski-ing. Surf-ing. Cook-ing.
Research studies show the more “ings” you do that you love - the more you wind up entering into a “flow state ” .... which then increases your happiness!
With this in mind... I suggested Gabby use my made-up quirky phrase from my Bounce Back Book - “Add More ING to your life”- as her book title.
- It fit thematically with the ONE PRONG she wanted for her book.
- Plus it was “hip” and “fresh” language – which matched her "style" request for a platform.
Next, I helped Gabby to write the book proposal based on this SINGULAR PRONG.
When we were done, I introduced Gabby to the publishing house which ultimately bought her book.
Why?
When I work with a client, I love doing everything I can to help them get published.
She pitched the editor the "Add More Ing To Your Life" proposal I helped her to write - and they accepted it.
This book then became a huge bestseller.
Plus this book got her on Oprah!
I will give you the insights and support you need to become a bestselling author!
It's time to bring your ideas to life!
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