I'm Karen "NotSalmon" Salmansohn

I am a leading Behavioral Change Expert, Bestselling Author & Serial Entrepreneur

with 2 Million Books & Courses Sold,

1.5 Million Followers,
and Oprah & Psychology Today Columnist.

I'll help you unlock your highest potential so you can live a life you love!

My Behavioral Change Strategies are Highly Recommended

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So, you’re alive. Congrats.  Now what's your game plan? Time's ticking. You've got living to do. You gotta dust off your Someday goals. Be more you. Do less shoulds. But how?


Studies report that Mortality Awareness is a motivating Live Now button. When you embrace the undeniable fact that you’re not gonna be here forever, suddenly every decision, relationship & leap - is infused with more bravery,  urgency &  passion.

Swipe through to see what experts say..


Karen Salmansohn merges psychology and cutting-edge research with her unique feisty humor to empower you to push through limiting beliefs and zoom towards your goals! She's a rockstar at igniting your sense of what's possible, then sharing the tools to get you there.


Salmansohn reminds us that in life, control is just an illusion and that we are in charge of our own destiny. This funny, profound and heartfelt collection demonstrates that when faced with adversity, we have the power to overcome through gratitude, humor and courage.


Life is all about changes and transitions and how we deal with them makes all the difference. This book is a wonderful resource to get you back to feeling grounded and optimistic.

Ariane de Bonvoisin Founder of first30days.com

I give you an A++ on your work for me and my law firm!


Karen Salmansohn offers an unusual hybrid of laugh-out-loud humor and instructive information to help people master a variety of career problems, no matter what career you're in, or what level you're at. Her book is jam-packed full of inspiring, quotable gems – the kind that get you elbowing whomever is within elbowing reach so you can read them out loud. I thoroughly recommend this book.

Geraldine Laybourne Chairman and CEO of Oxygen Media

Karen’s book “Instant Calm” can help anyone redefine and expand their meditation practices. She shares a range of unique sensory meditations – which tap into all 5 senses – and offer a quick, fun approach to reset your mind and refocus your energy. I personally have begun to use these mini meditations whenever I just want to feel a mental boost throughout my day. I love the illustrations and Karen’s fun and lighthearted writer’s voice. I highly recommend this book as a helpful guide to decompress from life‘s challenges.


Karen Salmansohn is the silver bullet, rosetta stone and answer from Karnak for recovering from life's rough spots.


I have been an admirer of Karen’s work for many years, first as an author and then as a super positive and inspiring thought leader and coach. I decided to go all in and take Karen’s 3 Hour Brand Inventory and Upgrade Consultation. It was nothing short of BRILLIANT — all caps intentional! Honestly the entire process and Karen’s dedication to my success as well as her pure genius just blew me away. We took action steps right then and there to take my coaching and education business through the roof, and she gave me pages and pages of suggestions, tips, actionable advice, and valuable insights for me to absorb and implement. She also helped me write website copy that is passionate and full of life that speaks directly to my audience. I would recommend working with Karen to anyone who is truly serious about taking their business to the next level. She is absolutely amazing and a business and marketing guru! Just awesome!

Kitty Chambliss Loving Without Boundaries

If you’re feeling stressed and looking for ways to relax and feel focused (and pretty much everybody in today’s world is!) well...then...this book is a game-changer for you. It makes doing meditation feel so easy and fun. It’s great for beginners to meditation – and also helpful for advanced meditators – because there’s something for everyone. What I especially love about this book is the wide range of sensory meditations Karen offers. Open up the book anywhere – and you will find a useful fun 2-minute tool you can use to relax and feel grounded again. Plus the illustrations are gorgeous.


If you feel as if you're trapped in career slavery – then chances are you could use a good laugh, along with some good helpful advice on how to master your career problems. Karen Salmansohn will supply both in hefty portions.

Mindy Schultheis TV Producer

The Bounce Back Book is a delightful, innovative guide to transformation. It will lift your spirits at the same time it focuses your path in the truths, challenges and opportunities found in everyday life.


Karen Salmansohn is a creative force of nature. I love her insights and relentless commitment to helping people live happy and successful lives. Her smart sense of humor and unusual metaphors make changing your life not only do-able but, totally fun. I simply adore her!

Marie Forleo Best Selling Author

I have been in the publishing world for twenty years, and I have never come across anyone more brilliant in her creative expression than Karen! I chuckle out loud and marvel at the clarity and clever delivery of her messages.

Kristine Carlson NYTimes Best Selling Author

Karen Salmansohn is a big brain in high heels.


Salmansohn's book not only shows you how to bounce back from challenging times – but to do so to even higher levels than before. This book delivers with a unique combination of research, humor, empathy and wisdom.

Stephen M. R. Covey Best Selling Author, The Speed of Trust

Salmansohn is a powerhouse of a business woman, succeeding in a competitive industry. Her insights are right on and universally valuable for people in all kinds of careers, and in all phases of their career.


“Instant Calm” is a unique and pioneering book for meditation and mindfulness. Karen shares how to use our five senses as a method to be more fully present in the moment. She highlights cutting edge research to explain why her sensory meditations are effective at promoting relaxation and balance. I highly recommend this book!


Salmansohn's advice for regaining your footing after a life set back is smart, do-able and even fun. Chock-full of mood-lifting exercises designed to increase self-awareness and enhance resilience, this mini-guidebook makes clear that we all have inner strength, once we know how to access it.

Lucy S. Danziger Former Editor-in-Chief, Self Magazine

Karen Salmansohn is wildly creative and highly innovative – a creative genius of sorts.

Tony Hsieh Founder of Zappos

Thank God for Karen Salmansohn & her Branding Program! To say she got me 'unstuck' is an understatement! I went to her with what I thought was my 'big idea' but after a 3 hour Brand Inventory and Upgrade Consultation, she uncovered my true passion, my true mission and steered me in a new and far more exciting direction. Without her, my message and expertise would still be stuck in my head all in a jumble. Instead I am now ready to change the world and empower a whole host of women to energize their wealth!

Barbara Turley CEO, The Virtual Hub

Want to find your inner brand and monetize it – build your growing empire – or write that damn book? Karen Salmansohn will wow you with her creativity and business insights and help empower you to reach your goals!

Stella Grizont Ladies Who Launch

It was absolutely fantastic to talk to you. We couldn't stop buzzing with ideas after we talked to you, so you definitely inspired us.


Karen Salmansohn's writing is bold, playful, insightful with powerful metaphors that provoke and inspire. In The Bounce Back Book, her kinetic images amplify her message and take the book to a new level of literary experience.

Deepak Chopra Author

Karen Salmansohn is the high priestess of great attitude!


I heard Karen Salmansohn’s seminar at Media Bistro – and she offers some very helpful and powerful business and life tools – which both men and women should pay attention to.

Arianna Huffington Founder of Huffington Post

This book is like Paxil without the side effects. If you've been sucker punched by life (in other words, if you are a human being), this book gives you empowering, user-friendly tips to deal with it. The very act of reading it makes you feel happier.


You can have the best content in the world, but without the right packaging it will go undiscovered. Bringing my book idea to Karen was a life changing experience that just continues to snowball in an amazing direction. She helped me get my message out there and as a result people all over the world are telling me that their lives are forever changed. I came to Karen with a book I was originally calling 10 Practices to a Happy Healthy Life. After hearing the premise of the book and reading part of my early introduction, she suggested I change my title to The Snowball Effect. Karen not only helped me with my title, she designed my logo, my book’s cover, and the banners for my website and Facebook page. She helped me narrow my focus into one singular prong and my brand, The Snowball Effect, was born.


Salmansohn's got sass and shine! Her work sparks people to wake up, and at the same time, gives the comfort of perennial wisdom – such a divine combo. Sass and shine, in the best package!

Danielle LaPorte Creator of WhiteHotTruth.com

Studies have shown that meditation helps to sharpen focus, release tension, and strengthen inner connection. With Instant Calm, Karen offers a range of simple, enriching two-minute meditations for each of your five senses – perfect daily practices for finding balance in the face of stress, locating energy in times of fatigue, and welcoming rest when it’s time to sleep. Grateful for this potent guidebook to Instant Calm.


Karen Salmansohn is a delightful, innovative guide to transformation and meditation. She will lift your spirits at the same time she focuses your path in the truths, challenges and opportunities found in everyday life.


Just picking up this engaging book boosted my spirits. Not only does The Bounce Back Book pack a library's worth of proven insights into one slim volume, it presents that information in a hilarious way, with eye-catching graphics, to drive its wisdom home. For anyone mired in the dumps – or who just wants to live more joyfully! – this is essential reading.


Karen Salmansohn offers street-smart life lessons usually learned the hard way.


Karen Salmansohn has the wit and sass of a stand up comic.

Jon Stewart Comedian, Former Host of Comedy Central's The Daily Show

Over the years I have spent a lot of money on hot shot marketing pros--or so they say! Karen Salmansohn is the first person I've ever worked with that actually improved my traffic and monetization on my website - as well as upgraded my branding. I tell people--you should invest in your website as if you want to be seen on Park Avenue in New York City. Karen can help you brand and market yourself and your business in the way you want to be seen--Park Avenue style.


This book is full of psychological research studies to help you not only recover from the tough times, but also bounce back to an even higher level than your previous bests.


Life is full of surprise challenges – and Karen Salmansohn offers some informative research from the world of resilience psychology to help ensure you bounce back from tough times stronger, better, happier!


If you're not happy with what you're getting, maybe you need a whole new plan. Karen Salmansohn offers you one. Start now!


Self-help needs help. It can be tedious. It can be preachy. It can be dull and holier than thou. Its an embarrassing part of the book store to be caught in. Unless you're with Karen Salmansohn. She is a former copywriter (in fact she named the Burger King Croissanwich®) and she has great knack for reducing wisdom to memorable words.

Improve your life in under 10 minutes a day with my Online Master Classes!

I'm a world-renowned behavioral change expert - specializing in neuroscience based tools and research based strategies that are simple and fun to do! I have empowered millions of people around the world to change in incredibly positive ways - thereby creating lives they love! My tools and insights have become so popular that both Oprah and Psychology Today invited me to become a columnist.

Teach your old brain new tricks!

Get insights & strategies on how to change your life - from a leading Behavioral Change Expert!

Meet Karen Salmansohn, a leading expert on mindset mastery, behavioral change and personal development ... for over 2 decades! She has over 1.5 million online followers and celebrity fans including Jon Stewart, Marissa Tomei, Goldie Hawn, Seth Godin, Gretchen Rubin, Tim Ferriss, Tony Robbins, Deepak Chopra, Madonna, Eminem & then some. 

She’s an award winning designer, multi bestselling author with 2 million books & courses sold globally, columnist for Oprah & Psychology Today - plus the founder of this NotSalmon site & NotSalmon Courses.

She uses playful analogies, feisty humor, and stylish graphics to distill big ideas and describe simple tools - in a fun way - to help you to live a life you love.

Her mission: To share easy-to-understand insights and tools to empower you to bloom into your happiest, highest potential YOU!

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Get simple, research-based, behavioral change tools which will help you to change your life - so you can live a life you love!

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Learn how to think, act and react in new ways to old issues – and start feeling a heck of a lot happier!

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Boost Love

Grab my Oprah-recommended tools and learn to date and mate in far happier and longer-lasting ways.

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It’s not what you got, it’s how you package it! Create a stand-out brand! Turn your passions and expertise into profits!

Boost Money

This Wealth Hypnotherapy Meditation will help you access your subconscious mind & reset your beliefs for more prosperity.

Here’s why students love my teachings on behavioral change... 

... and how their lives changed for the better.

I found Karen’s courses when I was searching for help to recognize my own sabotaging patterns and to work through my anxiety around feeling deserving of healthy, loving relationships. She helped me get clearer on my limiting beliefs and gain clarity and peace around my relationships.

Christina S.

Karen Salmansohn is just brilliant! She's helped me feel more confident and boosted my self worth! I love how her books and courses share practical tools presented in a fun, dynamic way. From scientific facts, all the way to meditations, mind hacks & mood boosters. 

Cindy L.

I have never been disappointed by any of the courses or books I've gotten from Karen Salmansohn. She's consistent in delivering high quality life improvement training - which is not only research based and totally helpful - but loads of fun and very effective!

Susan R.

Change your Life - By Changing You Thoughts & Habits!

Enjoy inspiring articles which help you to create behavioral change in love, health, success and happiness!

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My research-backed happiness tools have been featured on CNN, Oprah, Psychology Today, The Today Show, etc – and will empower you to live a life you love!

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