6 Digital Marketing Mistakes That Small Businesses Should Avoid

The digital world is full of stories of digital marketing mistakes which small businesses should avoid. I will show you how to be better prepared!

As you might know, I was a Senior VP and Creative Director for top New York ad and marketing agencies for many years. I quit to write and design a bunch of (bestselling) books and become an online entrepreneur with over 1.5 million fans. I love helping people with their branding and marketing.

With the arrival of Covid-19, a growing number of companies are investing in digital marketing strategies.

But rushing to switch to online marketing can cause you problems if you’re not careful.

There are tons of marketing tools that could help raise awareness of your brand. However, you need to use them correctly if you want to achieve results.

6 Digital Marketing Mistakes That Small Businesses Should Avoid

In this article, you’ll discover the common mistakes with digital marketing that could cause your small business to waste your marketing budget.

1. Not Targeting Your Audience

If you don’t know your target audience, how can you effectively reach out to your customers online?

You need to know something about your audience’s interests and tastes. That’s why gathering data on your customers is key.

Of course, if your average customer is an older woman, your strategy will probably be quite different compared with a young man.

2. Forgetting Your Goals

When you’re developing your digital marketing strategy, you can quickly forget what your goals are.

For example, you might get focused on how to get more likes on Facebook or more retweets on Twitter. But you need to remind yourself that you need to make sure you’re directing your audience to your website.

3. Mobile Unfriendliness

Over 60% of searches online are on smartphones. That’s why it’s so important to ensure your website is mobile-friendly.

If your customers are forced to wait around for your website to load, then they’ll quickly get frustrated and leave your website.

4. Buying Followers on Social Media

Just because a business appears to have millions of followers, that doesn’t necessarily mean that they’re not fake accounts.

One politician boasted about over a million followers, but 92 percent of them were actually fake.

5. Not Tracking Your Progress

If you don’t track your progress online, how will you know what you’re doing right?

You need to download data analytics to ensure you can analyze your results. This can stop your spending money on tactics that don’t work.

You may find that you need to post on social media at certain times of the day. Or, perhaps you need to focus on one social media network rather than another.

6. Overspending on Paid Ads

You can easily spend a fortune of your digital marketing budget on paid ads. But, you should know that there are many marketing strategies you can use online for free.

From launching your Instagram page to putting together a great mailing list, there are so many ways to reach out to your audience without spending a cent.

If you find yourself in debt over digital marketing, check out this service for help on your debt relief.

Avoid Costly Digital Marketing Mistakes

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