What is a Go-Giver?

According to Bob Burg and John David Mann, co-authors of The Go-Giver, it’s that man or woman who has achieved great success by putting emphasis on giving - more than emphasis on getting.

Being a "go-giver" is not only a nice way to live . . . but very profitable, as well.

Burg and Mann use a parable/fable format to share their five laws of "go-giver" success that are not only easy to understand, but easy to implement.

They are:

THE LAW OF VALUE: Your true worth is determined by how much more you give in value, than you take in payment. Guess what? Price and value are two different things! Your goal: Strive to provide value over and above the price/fee you charge. Your results: More people will desire to do more business with you.

THE LAW OF COMPENSATION: Your income is determined by how many people you serve -- and how well you serve them. When you touch many people's lives with lots of great value, your “bottom line” soars to the top.

THE LAW OF INFLUENCE: Your influence is determined by how abundantly you place other people’s interests first. “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” There’s no faster, more powerful or more effective way to elicit positive feelings than by constantly focusing on others' needs.

THE LAW OF AUTHENTICITY: The greatest gift you have to offer is yourself. All the technical skills, sales skills and even people skills are practically for naught if you are not your genuine self.

THE LAW OF RECEPTIVITY: The key to effective giving is to stay open to receiving. In the same way that it’s just as important to breathe in as it is to breathe out, giving and receiving are simply two sides to the same wonderful coin. Be willing to receive. But always continue to give!