Sign Up for the Get Happy Dammit Newsletter
Persistence is a boring but necessary virtue. You might not think anything is changing in your career life or love life, but if you are persistent you will eventually see change. Remember! True failure only happens when you abandon your quest. Keep on questing!

Any questions, comments, seminar/coaching inquiries, compliments, recipe suggestions?
Click Here!
For media requests,
please contact notsalmonstaff AT notsalmon DOT com.
Living in the past is like driving forward while staring in the rear view mirror.     Believing is seeing.     Be an over-fright success story.     One's actions convince louder than one's words.     Make progress. Make new mistakes.     All work and no play makes Jill want to reach for the Prozac.     The purpose of your life is to find the purpose of your life. It doesn't matter how fast you get there if you're heading in the wrong direction.     If at first you don't succeed, you're doing something stupid.     You're nobody until somebody hates you.     Behind every successful woman is someone who pissed her off.     To get where you need to go you must first see who you really are.     Be a warrior, not a worrier.     Be a winner, not a whiner.     If the coyote had stopped to catch his breath, he might have caught the roadrunner.     A pack of puppies led by a pitbull will always be feared more than a pack of pitbulls led by a puppy.     Brainpower is as important as horsepower. Read, read, read!     You should always pick a job for its passion value not cash-in value.     Don't let a blame preoccupation ruin your occupation.     It's always better to go for longterm greed over short term greed.     A shortcut is often the longest distance between two points.     Time is money...and time wasters are money wasters.     Don't wait to make heaps and heaps of cash to have heaps and heaps of fun.     Every member of the Fortune 500 Club could also be a member of the Misfortune 500 Club.     Money doesn't bring you true happiness...but happiness can bring you true money. If you love what you do, the money will come.     Whatever business you're in you're in the people business.     Fail Faster. Succeed faster.     Behind every successful woman is someone who pissed her off.     Follow the fuscia brick road.   Failure is in many ways like "fullure" - it is always full of lessons to be learned.     Believe in a laughter life.     Don't let your convictions become your restrictions.     Invest in "Fresh Air Fun." Take a walk outside once a day.     If you want your body to be smoking, you've got to stop smoking.     Sometimes, all you gotta do is ask. Duh.     Taking no action is an action. Duh.     Happiness is not about what happens to you -- but about how you choose to respond to what happens.     Comedy = tragedy + 3 months and/or 3 margaritas!     Practice that tongue twister "NO" today.     Take the fat out of your fate. Slim down your schedule to what matters.     It's not just what you know...but what you do with what you know.     The grass is greener on the other side - until you get there and see it's astroturf.     When you grow - you often outgrow.     The only constant is change.     You are a human being, not a human was or a human will be.     Self honesty is the only path to happiness.     Sometimes we're "mad at" someone whom we should merely be "sad at."     Be so proactive you're preactive.     Fast doesn't always last.     Love is a boomerang. What have you and give away is what you get back.     Fear of commitment: it could happen to you...or someone you can't love.     Saying difficult things now is better than fixing even more difficult problems later.     It is better to have loved and lost - than to live with a psycho for the rest of your life.     It is better to have loved and lost - and had some really amazing hot sex - than never to have lived and loved at all.     A man is not a project. A man is a man. And a project is a project.     It's better to have a short bad relationship than a long bad relationship.     It's worth it to hold out for a soul mate and not settle for a cellmate.     Assess breeds success.     Turn all bad experiences into good inperiences - take them in fully, and change in a positive way.    
 

Tuesday, October 02, 2007

Want to convince people to do and believe in whatever you want?



The above sounds good, huh?

But I got one better.

How would you like to convince triple the people to do and believe in whatever you want?

Brian Clark, creator of copyblogger.com, calls this the difference between being persuasive (good) and being truly influential (very, very, very good).

Brian obviously knows about being influential, because his blog is one of the top 40 in the world, according to Technorati.

Brian shared his tips on becoming a more influential blogger on my morning Sirius show BE HAPPY DAMMIT. I found what he said so spot-on, I wanted to share it in this forum, as well.

Below are my Karenesque speedy cliffnotes from Brian Clark. For the whole enchillado, definitely visit him at copyblogger.com.

QUICKY CLIFFNOTES FROM COPYBLOGGER.COM ON HOW TO CONVINCE TRIPLE THE PEOPLE TO DO AND BELIEVE IN WHATEVER YOU WANT:

1. Repetition

Brian warns that there’s both a good and evil side to repetition. To stay on the side of good, make your point in several ways. For example -- use an example. Or offer up a quote from a famous person. And repeat again in your grand finale summary.

2. Reasons Why

Brian reminds how we humans don’t like to be told things or asked to take action without a reasonable explanation.

3. Consistency

Brian reminds consistency implies high integrity. The lack of it infers instability and flightiness. So get your reader to agree with you up front about something simple, then keep making a strong and varied case.

4. Social Proof

Humans love to witness as many others hopping on the bandwagon before they go a-hopping. Hence testimonials and outside referrals work.

5. Comparisons

Metaphors, similes and analogies are according to Brian the influential blogger’s best friends.

6. Agitate and Solve

First, identify the problem. Then agitate the reader’s pain before offering your solution. Brian explains this is not about being sadistic - but empathic. Let the reader know you “get” them.

7. Prognosticate

Offer your reader a glimpse into their new, improved future if they go bandwagon a-hopping with you.

8. Go Tribal

Give someone a chance to be a part of a “cool” group — be that wealthy, hip, green, or even contrarian—and they’ll go bandwagon a-hopping!

9. Address Objections

Brian admits addressing every objection is tough. But your biggest arguments should be obvious. He also warns that if you think there are no objections, you’re in for a shock if your blog’s comments enabled.

10. Storytelling

Stories allow people to persuade themselves -- and that’s what it’s really all about.

Labels: , , , , , , ,

posted by KAREN SALMANSOHN at 12:09 PM

If you're new to my blog, you may want to consider subscribing to my RSS feed: Subscribe to this blog's feed.

If you liked this article, please bookmark it on del.icio.us or vote for it on Digg. Digg. I’d appreciate it. :)

2 Comments:

Anonymous Brian Clark said...

Thanks Karen!

10:09 AM  
Anonymous Anonymous said...

I blog for me. I'm not great at it, but I do like to write. I've been keeping a journal on and off since 12 years old. Nobody commented on my journal entries. : )

I don't need to convince people of anything. All I can do is go out there *as myself* and without any expectations. If someone wants to jump on the bandwagon that's great, if not, I keep writing anyway, and about whatever suits my fancy. I blog for me. No pressures, no expectations and no game playing. While I do appreciate the comments that isn't my reason for blogging.

Blogging to me is a hobby. I don't want to think too hard or have to analyze everything I say. When it becomes a chore or something I have to keep up daily- I'm done.

I realize sometimes people are trying to sell something. I think blogs are wonderful medium for that.

3:34 PM  

Post a Comment

<< Home