NEW ADDED WORDS IN THE AD BIZ - FROM ADFEMME!

As an ex-advertising creative director, I find it amazing how vastly the ad world has changed in the last decade.

One big difference? Nowadays if you want to be able to walk your talk in the ad world, it’s essential you learn how to talk with a new fangled ad vocabulary – or you’ll get all tripped up.

So I gathered the hottest ad buzz words from Lindsay Mure, President of AdFemme.com (www.adfemme), a valuable organization for women in advertising who want to meet and greet the top elite female minds in the ad world today -- and an organization who is having a big event here in NYC February 8th!

1) BMT – Not a new sandwich. It stands for “Bid Management Tool”... a technology which helps websites manage their keyword bids on search engines.

2) U.I. – Not an abbreviation for a common female ailment. It stands for “User Interface”…a place to manage an online account.

3) CPA – Your accountant may disagree, but in the ad world this means “Cost Per Action (or Acquisition)”. If you buy media on a CPA basis, you are paying ONLY when a lead is generated or a sale is made.

4) OOH – This is not only the sound you make when reading these unusual definitions, but also an antique abbreviation for “Out Of Home” Advertising, i.e.- billboards, tops of taxis and phone booth ads.

5) CPM This one stands for “Cost Per M” (the “M” standing for the Roman numeral for a “Thousand”) It’s the most popular cost calculating term used by media aficionados. Magazines, newspapers, radio stations, websites, and OOH media alike use this term to associate a cost with the amount of “eyeballs” their advertisement reaches.

6) Coreg – This is one’s not only the name for GlaxoSmithKline’s new drug, but in the ad biz, Coreg is short for “Co-Registration” …an online lead generation term used mostly for check boxes within a registration form.

7) SEM & SEO – These are not names of sake at your favorite sushi joint, but acronyms for “Search Engine Marketer” and “Search Engine Optimization.”

8) Folksonomy – This term is used to describe a new form of “tagging” -- which makes content easier for folks everywhere to search everywhere and better find what they’re seeking.

9) OY VEY! – This is my personal ex-ad woman term I will forever use to describe how hard it is to memorize all these new groovy buzz words so I can keep up with all the ad talk in 2007.

If you want to learn more new vocabulary, join the Adfemme crowd Feb 8th at their birthday bash at CORIO at 7pm sharp. CORIO is on the corner of WEST Broadway and Grand. Gather more info about this event at www.adfemme.com and rsvp at rsvp@adfemme.com