CAREER TIP ...WITH EMPHASIS ON "TIP"

If you want to drive your point home about the AMAZING benefits to the product you are selling -- even if the product is YOU at an interview or a pitch meeting -- you MUST make sure you are only driving home ONE simple, strong point -- to best make sure you are making the most memorable impact.
SYMBOLICALLY SPEAKING...
Imagine you have a set of 10 sharpened pencils points -- which you slam your palm againt. That might hurt.
BUT...
Imagine you only have one sharpened pencil point - which you slam your palm against. THIS will hurt much more.
One sharp idea makes a far more memorable impact than trying to offer too many points at a time.
One sharp point = a more convincing story to be told
One sharp point = you owning a category as the expert, the top echelon
One point = your message being more highly repeatable -- and thereby more highly "viral" (easily talked about to others) and thereby more PROFITABLE.
In summary: LESS is indeed MORE.
BONUS: Share this point about the importance of one point with 10 people by email or conversation and you will remember it all the more!
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