CAREER TIP: Don’t sell beef tenderloin to a vegan store.

It doesn’t matter how good your beef tenderloin is. Don’t try to sell it to a vegan store. In other words... when looking for the right client, consumer, distribution market, promotional venue ….always narrow-focus to only those who “get” you. In summary: Don’t go looking for love in all the wrong places. You’ll waste time and money and get your heart broken.
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